# What does Sembo Group use? Sembo Group (sembo.se) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-10-27). - Industry: Leisure, Travel & Tourism - Size: 51–200 employees - Based in: Helsingborg, Sweden - Founded: 1987 - LinkedIn: https://www.linkedin.com/company/sembo-travel ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Adyen](https://www.runsonwhat.com/reverse/adyen) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code | | | [Sanity](https://www.runsonwhat.com/reverse/sanity) | Website & CMS | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Osano](https://www.runsonwhat.com/reverse/osano) | Security & Compliance | Website code | | ## Recent changes at Sembo Group - 2026-10-27: stopped using [Anthropic](https://www.runsonwhat.com/reverse/anthropic) - 2026-10-27: stopped using [Atlassian](https://www.runsonwhat.com/reverse/atlassian) - 2026-10-27: stopped using [Cursor](https://www.runsonwhat.com/reverse/cursor) - 2026-10-27: stopped using [Google Search Console](https://www.runsonwhat.com/reverse/gsc) - 2026-10-27: stopped using [JetBrains](https://www.runsonwhat.com/reverse/jetbrains) - 2026-10-27: stopped using [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) ## FAQ ### What tools does Sembo Group use? As of October 2026, runsonwhat has found 15 tools at Sembo Group (sembo.se) in public records. Edge & Hosting: Cloudflare. Application: React, Next.js and PayPal. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Meta Pixel, Microsoft Ads and Apollo.io. Company Ops: Google Workspace, SendGrid and Osano. Last checked October 27, 2026. ### What sales tools does Sembo Group use? The sales tools runsonwhat has found at Sembo Group are Apollo.io (October 2026); no CRM shows up in Sembo Group's public records. runsonwhat found Apollo.io through Apollo.io code on sembo.se. Apollo.io is used by 11,298 companies runsonwhat tracks. ### What email provider does Sembo Group use? Sembo Group uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on sembo.se. Google Workspace is used by 406,271 companies runsonwhat tracks. ### What payment provider does Sembo Group use? Sembo Group uses PayPal for payments and billing, alongside Adyen, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on sembo.se. PayPal is used by 34,715 companies runsonwhat tracks. ### What analytics tools does Sembo Group use? Sembo Group uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on sembo.se. Google Analytics is used by 889,539 companies runsonwhat tracks. ### What is Sembo Group's website built with? Sembo Group uses Sanity for its website, according to runsonwhat (October 2026). runsonwhat found Sanity through Sanity code on sembo.se. Sanity is used by 5,056 companies runsonwhat tracks. ### Does Sembo Group use Cloudflare? Yes. runsonwhat found Cloudflare at Sembo Group through Cloudflare code on sembo.se. Cloudflare is a CDN & Edge tool used by 708,800 companies runsonwhat tracks. ### Has Sembo Group changed tools recently? Yes. On runsonwhat's rechecks, Sembo Group stopped using Anthropic, Atlassian and Cursor (latest on October 27, 2026). A change counts only between two checks of sembo.se done the same way. ### Which companies have a tech stack similar to Sembo Group's? The companies with the stacks most like Sembo Group's are Showoff, Rohlik.cz, hollandandbarrett.com and Rochester Electronics Germany, according to runsonwhat (October 2026). Each shares 7 to 15 tools with Sembo Group, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Sembo Group uses? runsonwhat reads public records only. Of the 15 tools at Sembo Group, 13 were found through code on sembo.se, 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and sembo.se about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/sembo.se (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.