# What does Self Financial use?

Self Financial (self.inc) shows public evidence of 61 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Financial Services
- Size: 201–1,000 employees
- Based in: Southlake, United States
- Founded: 2014
- LinkedIn: https://www.linkedin.com/company/self-financial

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain, Website code | 2019-12 |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |
| [Auth0](https://www.runsonwhat.com/reverse/auth0) | Auth & Identity | Custom domain, Website config | 2023-02 |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | Custom domain, DNS verification records, Website code | 2020-11 |
| [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code |  |
| [Mixpanel](https://www.runsonwhat.com/reverse/mixpanel) | Analytics | Website code |  |
| [LaunchDarkly](https://www.runsonwhat.com/reverse/launchdarkly) | Flags & Experiments | DNS verification records, Website code |  |
| [Amplitude](https://www.runsonwhat.com/reverse/amplitude) | Analytics | Website code |  |
| [Dynatrace](https://www.runsonwhat.com/reverse/dynatrace) | Monitoring | DNS verification records, Website code |  |
| [Pendo](https://www.runsonwhat.com/reverse/pendo) | Analytics | DNS verification records |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Custom domain, Website code | 2024-05 |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code |  |
| [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code |  |
| [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website code |  |
| [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code |  |
| [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code |  |
| [Outbrain](https://www.runsonwhat.com/reverse/outbrain) | Ads & Pixels | Website code |  |
| [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code |  |
| [Unbounce](https://www.runsonwhat.com/reverse/unbounce) | Website & CMS | Website code |  |
| [Spotify Ads](https://www.runsonwhat.com/reverse/spotify-ads) | Ads & Pixels | Website code |  |
| [Braze](https://www.runsonwhat.com/reverse/braze) | Marketing | Website code |  |
| [impact.com](https://www.runsonwhat.com/reverse/impact-com) | Marketing | Website code |  |
| [UpSellit](https://www.runsonwhat.com/reverse/upsellit) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | DNS verification records, Website code |  |
| [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records |  |
| [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code |  |
| [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records |  |
| [Postmark](https://www.runsonwhat.com/reverse/postmark) | Email Delivery | Email records |  |
| [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records |  |
| [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records |  |
| [Airtable](https://www.runsonwhat.com/reverse/airtable) | Collaboration | DNS verification records |  |
| [Docker](https://www.runsonwhat.com/reverse/docker) | Dev Tools | DNS verification records |  |
| [Zapier](https://www.runsonwhat.com/reverse/zapier) | Dev Tools | DNS verification records |  |
| [Detectify](https://www.runsonwhat.com/reverse/detectify) | Security & Compliance | DNS verification records, Website code |  |

## FAQ

### What tools does Self Financial use?

As of October 2026, runsonwhat has found 61 tools at Self Financial (self.inc) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, Vimeo and React. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Meta Pixel, Microsoft Ads and Mailchimp. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026.

### What cloud does Self Financial run on?

Self Financial uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on self.inc. Amazon Web Services is used by 145,643 companies runsonwhat tracks.

### What CRM does Self Financial use?

Self Financial uses Salesforce for its CRM, alongside ZoomInfo and Apollo.io, according to runsonwhat (October 2026). runsonwhat found Salesforce through a subdomain that points at Salesforce and code on self.inc, and Self Financial has used it since at least May 2024. Salesforce is used by 34,048 companies runsonwhat tracks.

### What email provider does Self Financial use?

Self Financial uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 710,168 companies runsonwhat tracks.

### What analytics tools does Self Financial use?

Self Financial uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Segment, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on self.inc. Google Analytics is used by 879,793 companies runsonwhat tracks.

### What is Self Financial's website built with?

Self Financial uses Contentful for its website, alongside Unbounce, according to runsonwhat (October 2026). runsonwhat found Contentful through Contentful code on self.inc. Contentful is used by 4,168 companies runsonwhat tracks.

### How long has Self Financial used Amazon CloudFront?

Self Financial has used Amazon CloudFront since at least December 2019, going by the first public certificate of the self.inc subdomain that points at Amazon CloudFront. Other long-running tools at Self Financial include Atlassian Statuspage (since November 2020), Auth0 (since February 2023) and Salesforce (since May 2024).

### Does Self Financial use Google Fonts?

Yes. runsonwhat found Google Fonts at Self Financial through Google Fonts code on self.inc. Google Fonts is a Media & UI tool used by 809,841 companies runsonwhat tracks.

### Does Self Financial use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at Self Financial; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Self Financial may use more AI tools than these.

### Which companies have a tech stack similar to Self Financial's?

The companies with the stacks most like Self Financial's are Zulily, Tvs Whirlpool, Maytag and Amana, according to runsonwhat (October 2026). Each shares 14 to 21 tools with Self Financial, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Self Financial uses?

runsonwhat reads public records only. Of the 61 tools at Self Financial, 29 were found through code on self.inc, 22 through DNS records, 6 through email records and 4 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and self.inc about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/self.inc (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.