# What does SELF use? SELF (self.com) shows public evidence of 42 tools, according to runsonwhat (last checked 2026-10-20). ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code | | | [Parse.ly](https://www.runsonwhat.com/reverse/parsely) | Analytics | Website code | | | [GrowthBook](https://www.runsonwhat.com/reverse/growthbook) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website code | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website code | | | [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website code | | | [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website code | | | [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code | | | [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code | | | [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code | | | [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code | | | [Integral Ad Science](https://www.runsonwhat.com/reverse/integral-ad-science) | Ads & Pixels | Website code | | | [Sailthru](https://www.runsonwhat.com/reverse/sailthru) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [Red Sift OnDMARC](https://www.runsonwhat.com/reverse/redsift) | Security & Compliance | Email records | | | [Zapier](https://www.runsonwhat.com/reverse/zapier) | Dev Tools | DNS verification records | | ## FAQ ### What tools does SELF use? As of October 2026, runsonwhat has found 42 tools at SELF (self.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts and React. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 20, 2026. ### What cloud does SELF run on? SELF uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on self.com. Amazon Web Services is used by 146,175 companies runsonwhat tracks. ### What email provider does SELF use? SELF uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 716,182 companies runsonwhat tracks. ### What analytics tools does SELF use? SELF uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Parse.ly, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on self.com. Google Analytics is used by 896,309 companies runsonwhat tracks. ### What marketing software does SELF use? SELF uses Sailthru for marketing, according to runsonwhat (October 2026). runsonwhat found Sailthru through Sailthru code on self.com. Sailthru is used by 932 companies runsonwhat tracks. ### What monitoring tools does SELF use? SELF uses web-vitals for monitoring, according to runsonwhat (October 2026). runsonwhat found web-vitals through web-vitals code on self.com. web-vitals is used by 29,437 companies runsonwhat tracks. ### Does SELF use Google Fonts? Yes. runsonwhat found Google Fonts at SELF through Google Fonts code on self.com. Google Fonts is a Media & UI tool used by 819,382 companies runsonwhat tracks. ### Which companies have a tech stack similar to SELF's? The companies with the stacks most like SELF's are Cosmopolitan, True Blue LA, Byrdie and House Beautiful, according to runsonwhat (October 2026). Each shares 27 to 29 tools with SELF, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what SELF uses? runsonwhat reads public records only. Of the 42 tools at SELF, 31 were found through code on self.com, 8 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and self.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/self.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.