# What does Selected use?

Selected (selected.com) shows public evidence of 16 tools, according to runsonwhat (last checked 2026-10-07).

- Industry: Apparel & Fashion
- Size: 201–1,000 employees
- Based in: Brande, Denmark
- Founded: 1997
- LinkedIn: https://www.linkedin.com/company/selected-femmehomme

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Custom domain, Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | DNS verification records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Vercel Analytics](https://www.runsonwhat.com/reverse/vercel-analytics) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain |  |
| [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code |  |
| [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [PowerDMARC](https://www.runsonwhat.com/reverse/powerdmarc) | Security & Compliance | Email records |  |
| [Cookie Information](https://www.runsonwhat.com/reverse/cookie-information) | Security & Compliance | Website code |  |
| [Signature 365](https://www.runsonwhat.com/reverse/signature-365) | Workspace | Email records |  |

## FAQ

### What tools does Selected use?

As of October 2026, runsonwhat has found 16 tools at Selected (selected.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Vercel. Application: Vimeo, React and Next.js. Data & Observability: Google Tag Manager and Vercel Analytics. Go-to-market: Zendesk, Trustpilot and Contentful. Company Ops: Microsoft 365, PowerDMARC and Cookie Information. Last checked October 7, 2026.

### What cloud does Selected run on?

Selected uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on selected.com. Amazon Web Services is used by 143,622 companies runsonwhat tracks.

### What email provider does Selected use?

Selected uses Microsoft 365 for email and office software, alongside Signature 365, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on selected.com. Microsoft 365 is used by 693,171 companies runsonwhat tracks.

### What does Selected use for customer support?

Selected uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk. Zendesk is used by 39,879 companies runsonwhat tracks.

### What analytics tools does Selected use?

Selected uses Google Tag Manager for analytics, alongside Vercel Analytics, according to runsonwhat (October 2026). runsonwhat found Google Tag Manager through Google Tag Manager code on selected.com. Google Tag Manager is used by 462,989 companies runsonwhat tracks.

### What is Selected's website built with?

Selected uses Contentful for its website, according to runsonwhat (October 2026). runsonwhat found Contentful through Contentful code on selected.com. Contentful is used by 3,736 companies runsonwhat tracks.

### Does Selected use Cloudflare?

Yes. runsonwhat found Cloudflare at Selected through a subdomain that points at Cloudflare and code on selected.com. Cloudflare is a CDN & Edge tool used by 670,688 companies runsonwhat tracks.

### Which companies have a tech stack similar to Selected's?

The companies with the stacks most like Selected's are Moore MKW, Impresoft 4ward, CardinalStone Pensions and Evernex, according to runsonwhat (October 2026). Each shares 3 to 4 tools with Selected, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Selected uses?

runsonwhat reads public records only. Of the 16 tools at Selected, 9 were found through code on selected.com, 3 through email records, 2 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and selected.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/selected.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.