# What does Second Nature use? Second Nature (secondnature.com) shows public evidence of 47 tools, according to runsonwhat (last checked 2026-10-31). - Based in: Raleigh, United States - Founded: 2012 - LinkedIn: https://www.linkedin.com/company/secondnaturenow ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain, Website code | 2019-07 | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | DNS verification records, Website code | | | [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code | | | [Perplexity](https://www.runsonwhat.com/reverse/perplexity) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code | | | [LaunchDarkly](https://www.runsonwhat.com/reverse/launchdarkly) | Flags & Experiments | DNS verification records | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | 2019-08 | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records | | | [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain, Website code | 2019-08 | | [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | DNS verification records | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | DNS verification records | | | [Chili Piper](https://www.runsonwhat.com/reverse/chilipiper) | Sales & CRM | Website code | | | [Stoplight](https://www.runsonwhat.com/reverse/stoplight) | Support & Docs | Custom domain | 2020-07 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | Custom domain, DNS verification records | 2025-03 | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records | | | [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records | | | [Osano](https://www.runsonwhat.com/reverse/osano) | Security & Compliance | Website code | | | [Notion](https://www.runsonwhat.com/reverse/notion) | Collaboration | DNS verification records | | | [Dropbox](https://www.runsonwhat.com/reverse/dropbox) | Collaboration | DNS verification records, Website code | | | [Airtable](https://www.runsonwhat.com/reverse/airtable) | Collaboration | DNS verification records | | | [JetBrains](https://www.runsonwhat.com/reverse/jetbrains) | Dev Tools | DNS verification records | | | [Lovable](https://www.runsonwhat.com/reverse/lovable) | Dev Tools | DNS verification records | | | [monday.com](https://www.runsonwhat.com/reverse/monday) | Collaboration | DNS verification records | | ## Recent changes at Second Nature - 2026-10-21: started using [Slack](https://www.runsonwhat.com/reverse/slack) - 2026-10-21: started using [Webflow](https://www.runsonwhat.com/reverse/webflow) ## FAQ ### What tools does Second Nature use? As of November 2026, runsonwhat has found 47 tools at Second Nature (secondnature.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, Adobe Fonts and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 31, 2026. ### What cloud does Second Nature run on? Second Nature uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on secondnature.com, and Second Nature has used it since at least July 2019. Amazon Web Services is used by 146,875 companies runsonwhat tracks. ### What CRM does Second Nature use? Second Nature uses HubSpot for its CRM, alongside Salesforce and Chili Piper, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and Second Nature has used it since at least August 2019. HubSpot is used by 96,508 companies runsonwhat tracks. ### What email provider does Second Nature use? Second Nature uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 720,910 companies runsonwhat tracks. ### What does Second Nature use for customer support? Second Nature uses Zendesk for customer support and documentation, alongside Stoplight, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 42,979 companies runsonwhat tracks. ### What payment provider does Second Nature use? Second Nature uses Stripe for payments and billing, according to runsonwhat (November 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on secondnature.com. Stripe is used by 30,967 companies runsonwhat tracks. ### How long has Second Nature used Amazon Web Services? Second Nature has used Amazon Web Services since at least July 2019, going by the first public certificate of the secondnature.com subdomain that points at Amazon Web Services. Other long-running tools at Second Nature include HubSpot (since August 2019), HubSpot CMS (since August 2019) and Stoplight (since July 2020). ### Does Second Nature use Google Fonts? Yes. runsonwhat found Google Fonts at Second Nature through Google Fonts code on secondnature.com. Google Fonts is a Media & UI tool used by 825,840 companies runsonwhat tracks. ### Does Second Nature use AI tools? Yes. runsonwhat has found Anthropic and Perplexity at Second Nature; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Second Nature may use more AI tools than these. ### Has Second Nature changed tools recently? Yes. On runsonwhat's rechecks, Second Nature started using Slack and Webflow (latest on October 21, 2026). A change counts only between two checks of secondnature.com done the same way. ### Which companies have a tech stack similar to Second Nature's? The companies with the stacks most like Second Nature's are Thirdfort, Idomoo, railsr and Advisors Excel, according to runsonwhat (November 2026). Each shares 16 to 22 tools with Second Nature, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Second Nature uses? runsonwhat reads public records only. Of the 47 tools at Second Nature, 21 were found through DNS records, 14 through code on secondnature.com, 6 through email records and 6 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and secondnature.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/secondnature.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.