# What does Sbs Friction A/s use?

Sbs Friction A/s (sbs.dk) shows public evidence of 14 tools, according to runsonwhat (last checked 2026-10-31).

- Industry: Mechanical or Industrial Engineering
- Size: 51–200 employees
- Based in: Svendborg, Denmark
- Founded: 1964
- LinkedIn: https://www.linkedin.com/company/sbs-friction-a-s

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain, Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [ActiveCampaign](https://www.runsonwhat.com/reverse/activecampaign) | Marketing | Email records |  |
| [LinkedIn](https://www.runsonwhat.com/reverse/linkedin) | Marketing | DNS verification records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |

## Recent changes at Sbs Friction A/s

- 2026-10-31: started using [Apple Business](https://www.runsonwhat.com/reverse/apple)
- 2026-10-22: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads)

## FAQ

### What tools does Sbs Friction use?

As of November 2026, runsonwhat has found 14 tools at Sbs Friction (sbs.dk) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Apple Business and Cookiebot. Last checked October 31, 2026.

### What cloud does Sbs Friction run on?

Sbs Friction uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure and code on sbs.dk. Microsoft Azure is used by 49,095 companies runsonwhat tracks.

### What email provider does Sbs Friction use?

Sbs Friction uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 720,940 companies runsonwhat tracks.

### What analytics tools does Sbs Friction use?

Sbs Friction uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on sbs.dk. Google Analytics is used by 905,976 companies runsonwhat tracks.

### What marketing software does Sbs Friction use?

Sbs Friction uses ActiveCampaign for marketing, alongside LinkedIn, according to runsonwhat (November 2026). runsonwhat found ActiveCampaign through email records that authorize ActiveCampaign. ActiveCampaign is used by 17,635 companies runsonwhat tracks.

### Does Sbs Friction use Cloudflare?

Yes. runsonwhat found Cloudflare at Sbs Friction through Cloudflare code on sbs.dk. Cloudflare is a CDN & Edge tool used by 726,055 companies runsonwhat tracks.

### Has Sbs Friction changed tools recently?

Yes. On runsonwhat's rechecks, Sbs Friction started using Apple Business and Google Ads (latest on October 31, 2026). A change counts only between two checks of sbs.dk done the same way.

### How does runsonwhat know what Sbs Friction uses?

runsonwhat reads public records only. Of the 14 tools at Sbs Friction, 8 were found through code on sbs.dk, 3 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and sbs.dk about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/sbs.dk (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.