# What does Samson use?

Samson (samson.ca) shows public evidence of 8 tools, according to runsonwhat (last checked 2026-10-06).

- Industry: Management Consulting
- Size: 51–200 employees
- Based in: Gatineau, Canada
- Founded: 1990
- LinkedIn: https://www.linkedin.com/company/samson-

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Antidote](https://www.runsonwhat.com/reverse/antidote) | Collaboration | DNS verification records |  |

## FAQ

### What tools does Samson use?

As of October 2026, runsonwhat has found 8 tools at Samson (samson.ca) in public records. Application: Google Fonts. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads. Company Ops: Microsoft 365, SendGrid and Antidote. Last checked October 6, 2026.

### What email provider does Samson use?

Samson uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 698,169 companies runsonwhat tracks.

### What analytics tools does Samson use?

Samson uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on samson.ca. Google Analytics is used by 847,210 companies runsonwhat tracks.

### Does Samson use Google Fonts?

Yes. runsonwhat found Google Fonts at Samson through Google Fonts code on samson.ca. Google Fonts is a Media & UI tool used by 787,806 companies runsonwhat tracks.

### Which companies have a tech stack similar to Samson's?

The companies with the stacks most like Samson's are Boralex, Healthcare Excellence Canada, Hôpital Notre-Dame Hospital (hearst) and Soft dB, according to runsonwhat (October 2026). Each shares 4 to 8 tools with Samson, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Samson uses?

runsonwhat reads public records only. Of the 8 tools at Samson, 4 were found through code on samson.ca, 3 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and samson.ca about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/samson.ca (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.