# What does Sam Friday use?

Sam Friday (samfriday.com) shows public evidence of 21 tools, according to runsonwhat (last checked 2026-10-07).

- Industry: Retail
- Size: 51–200 employees
- Based in: Amsterdam, Netherlands
- LinkedIn: https://www.linkedin.com/company/sam-friday

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Campaign Monitor](https://www.runsonwhat.com/reverse/campaign-monitor) | Marketing | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [Mailjet](https://www.runsonwhat.com/reverse/mailjet) | Email Delivery | Email records, Website code |  |

## FAQ

### What tools does Sam Friday use?

As of October 2026, runsonwhat has found 21 tools at Sam Friday (samfriday.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Cookiebot. Last checked October 7, 2026.

### What email provider does Sam Friday use?

Sam Friday uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 701,710 companies runsonwhat tracks.

### What payment provider does Sam Friday use?

Sam Friday uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on samfriday.com. PayPal is used by 33,816 companies runsonwhat tracks.

### What analytics tools does Sam Friday use?

Sam Friday uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on samfriday.com. Google Analytics is used by 853,379 companies runsonwhat tracks.

### What marketing software does Sam Friday use?

Sam Friday uses Mailchimp for marketing, alongside Campaign Monitor, according to runsonwhat (October 2026). runsonwhat found Mailchimp through Mailchimp code on samfriday.com. Mailchimp is used by 113,225 companies runsonwhat tracks.

### Does Sam Friday use jQuery?

Yes. runsonwhat found jQuery at Sam Friday through jQuery code on samfriday.com. jQuery is a Frontend tool used by 897,845 companies runsonwhat tracks.

### How does runsonwhat know what Sam Friday uses?

runsonwhat reads public records only. Of the 21 tools at Sam Friday, 16 were found through code on samfriday.com, 2 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and samfriday.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/samfriday.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.