# What does Salming use?

Salming (salming.com) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-10-20).

- Based in: Sweden
- Founded: 1991
- LinkedIn: https://www.linkedin.com/company/salming-sports-ab

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Klarna](https://www.runsonwhat.com/reverse/klarna) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Bugsnag](https://www.runsonwhat.com/reverse/bugsnag) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |

## FAQ

### What tools does Salming use?

As of October 2026, runsonwhat has found 20 tools at Salming (salming.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, React and Adobe Fonts. Data & Observability: Google Analytics, Microsoft Clarity and Bugsnag. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Apple Business and Mailchimp Transactional. Last checked October 20, 2026.

### What email provider does Salming use?

Salming uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 710,115 companies runsonwhat tracks.

### What payment provider does Salming use?

Salming uses Klarna for payments and billing, according to runsonwhat (October 2026). runsonwhat found Klarna through Klarna code on salming.com. Klarna is used by 4,830 companies runsonwhat tracks.

### What analytics tools does Salming use?

Salming uses Google Analytics for analytics, alongside Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on salming.com. Google Analytics is used by 877,790 companies runsonwhat tracks.

### What is Salming's website built with?

Salming uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 59,425 companies runsonwhat tracks.

### What marketing software does Salming use?

Salming uses Mailchimp for marketing, alongside Klaviyo, according to runsonwhat (October 2026). runsonwhat found Mailchimp through Mailchimp code on salming.com. Mailchimp is used by 114,885 companies runsonwhat tracks.

### Does Salming use Google Fonts?

Yes. runsonwhat found Google Fonts at Salming through Google Fonts code on salming.com. Google Fonts is a Media & UI tool used by 808,222 companies runsonwhat tracks.

### How does runsonwhat know what Salming uses?

runsonwhat reads public records only. Of the 20 tools at Salming, 10 were found through code on salming.com, 7 through DNS records, 1 through website configuration files, 1 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and salming.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/salming.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.