# What does Sago use?

Sago (sago.com) shows public evidence of 45 tools, according to runsonwhat (last checked 2026-11-06).

- Industry: Market Research
- Size: 1,001–5,000 employees
- Based in: Iselin, United States
- Founded: 1966
- LinkedIn: https://www.linkedin.com/company/sago-mrx

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code |  |
| [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | Website code |  |
| [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code |  |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Email records, Website code |  |
| [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code |  |
| [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code |  |
| [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Email records, Website code |  |
| [Clickagy](https://www.runsonwhat.com/reverse/clickagy) | Sales & CRM | Website code |  |
| [Help Scout](https://www.runsonwhat.com/reverse/helpscout) | Support & Docs | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |
| [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records |  |
| [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records |  |
| [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code |  |
| [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records |  |
| [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code |  |
| [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records |  |
| [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records |  |
| [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records |  |
| [Amazon Business](https://www.runsonwhat.com/reverse/amazon-business) | Finance & Legal | DNS verification records |  |
| [NetSuite](https://www.runsonwhat.com/reverse/netsuite) | Finance & Legal | Email records |  |
| [UKG Pro](https://www.runsonwhat.com/reverse/ukg) | People & HR | Email records |  |
| [Workable](https://www.runsonwhat.com/reverse/workable) | People & HR | Website code |  |

## Recent changes at Sago

- 2026-10-25: started using [DigiCert](https://www.runsonwhat.com/reverse/digicert)
- 2026-10-25: started using [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust)
- 2026-10-25: started using [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt)
- 2026-10-25: started using [Sectigo](https://www.runsonwhat.com/reverse/sectigo)

## FAQ

### What tools does Sago use?

As of November 2026, runsonwhat has found 45 tools at Sago (sago.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked November 6, 2026.

### What CRM does Sago use?

Sago uses HubSpot for its CRM, alongside ZoomInfo and Clickagy, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on sago.com. HubSpot is used by 97,945 companies runsonwhat tracks.

### What email provider does Sago use?

Sago uses Microsoft 365 for email and office software, alongside Apple Business and Exclaimer, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on sago.com. Microsoft 365 is used by 736,671 companies runsonwhat tracks.

### What does Sago use for customer support?

Sago uses Zendesk for customer support and documentation, alongside Help Scout, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on sago.com. Zendesk is used by 43,776 companies runsonwhat tracks.

### What analytics tools does Sago use?

Sago uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on sago.com. Google Analytics is used by 904,085 companies runsonwhat tracks.

### What is Sago's website built with?

Sago uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on sago.com. WordPress is used by 606,931 companies runsonwhat tracks.

### Does Sago use jQuery?

Yes. runsonwhat found jQuery at Sago through jQuery code on sago.com. jQuery is a Frontend tool used by 927,272 companies runsonwhat tracks.

### Has Sago changed tools recently?

Yes. On runsonwhat's rechecks, Sago started using DigiCert, Google Trust Services and Let's Encrypt (latest on October 25, 2026). A change counts only between two checks of sago.com done the same way.

### Which companies have a tech stack similar to Sago's?

The companies with the stacks most like Sago's are Albireo Energy, AND Digital, Lanes Group and Digital Yalo, according to runsonwhat (November 2026). Each shares 9 to 22 tools with Sago, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Sago uses?

runsonwhat reads public records only. Of the 45 tools at Sago, 20 were found through code on sago.com, 15 through DNS records and 10 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and sago.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/sago.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
