# What does Ruby Falls use?

Ruby Falls (rubyfalls.com) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-08).

- Industry: Entertainment
- Size: 51–200 employees
- Based in: Chattanooga, United States
- Founded: 1928
- LinkedIn: https://www.linkedin.com/company/ruby-falls

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code |  |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Weglot](https://www.runsonwhat.com/reverse/weglot) | Website & CMS | Website code |  |
| [Emma](https://www.runsonwhat.com/reverse/emma-email) | Marketing | DNS verification records, Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |

## FAQ

### What tools does Ruby Falls use?

As of October 2026, runsonwhat has found 18 tools at Ruby Falls (rubyfalls.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and WP Engine. Application: Google Fonts, Vimeo and YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365 and reCAPTCHA. Last checked October 8, 2026.

### What cloud does Ruby Falls run on?

Ruby Falls uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WP Engine through WP Engine code on rubyfalls.com. WP Engine is used by 49,020 companies runsonwhat tracks.

### What email provider does Ruby Falls use?

Ruby Falls uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 694,542 companies runsonwhat tracks.

### What analytics tools does Ruby Falls use?

Ruby Falls uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on rubyfalls.com. Google Analytics is used by 814,790 companies runsonwhat tracks.

### What is Ruby Falls's website built with?

Ruby Falls uses WordPress for its website, alongside Yoast SEO and Weglot, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on rubyfalls.com. WordPress is used by 553,397 companies runsonwhat tracks.

### What marketing software does Ruby Falls use?

Ruby Falls uses Emma for marketing, according to runsonwhat (October 2026). runsonwhat found Emma through a DNS verification record for Emma and email records. Emma is used by 2,737 companies runsonwhat tracks.

### Does Ruby Falls use Google Fonts?

Yes. runsonwhat found Google Fonts at Ruby Falls through Google Fonts code on rubyfalls.com. Google Fonts is a Media & UI tool used by 756,440 companies runsonwhat tracks.

### Which companies have a tech stack similar to Ruby Falls's?

The companies with the stacks most like Ruby Falls' are Madison Children's Museum, Heartland Credit Union - Springfield, Il, Oshkosh Community Ymca and Innovative Openings, according to runsonwhat (October 2026). Each shares 2 to 12 tools with Ruby Falls, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Ruby Falls uses?

runsonwhat reads public records only. Of the 18 tools at Ruby Falls, 15 were found through code on rubyfalls.com, 3 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and rubyfalls.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/rubyfalls.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.