# What does Rockford Register Star use?

Rockford Register Star (rrstar.com) shows public evidence of 55 tools, according to runsonwhat (last checked 2026-10-19).

- Industry: Newspapers
- Size: 201–1,000 employees
- Based in: Rockford, United States
- LinkedIn: https://www.linkedin.com/company/rockford-register-star

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Custom domain |  |
| [NS1](https://www.runsonwhat.com/reverse/ns1) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code |  |
| [Parse.ly](https://www.runsonwhat.com/reverse/parsely) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config, Website code |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config, Website code |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website config, Website code |  |
| [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config |  |
| [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config, Website code |  |
| [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config, Website code |  |
| [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config, Website code |  |
| [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config, Website code |  |
| [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config |  |
| [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config |  |
| [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code |  |
| [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website config, Website code |  |
| [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config, Website code |  |
| [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config |  |
| [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config, Website code |  |
| [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code |  |
| [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code |  |
| [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code |  |
| [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code |  |
| [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain, Email records | 2024-02 |
| [Simpli.fi](https://www.runsonwhat.com/reverse/simplifi) | Ads & Pixels | Website code |  |
| [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code |  |
| [MediaMath](https://www.runsonwhat.com/reverse/mediamath) | Ads & Pixels | Website code |  |
| [33Across](https://www.runsonwhat.com/reverse/33across) | Ads & Pixels | Website code |  |
| [Lotame](https://www.runsonwhat.com/reverse/lotame) | Ads & Pixels | Website code |  |
| [Nativo](https://www.runsonwhat.com/reverse/nativo) | Ads & Pixels | Website code |  |
| [MGID](https://www.runsonwhat.com/reverse/mgid) | Ads & Pixels | Website code |  |
| [MNTN](https://www.runsonwhat.com/reverse/mntn) | Ads & Pixels | Website code |  |
| [Clickagy](https://www.runsonwhat.com/reverse/clickagy) | Sales & CRM | Website code |  |
| [Smart Ad Server](https://www.runsonwhat.com/reverse/smart-ad-server) | Ads & Pixels | Website code |  |
| [Integral Ad Science](https://www.runsonwhat.com/reverse/integral-ad-science) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code |  |
| [DataDome](https://www.runsonwhat.com/reverse/datadome) | Security & Compliance | Website code |  |

## FAQ

### What tools does Rockford Register Star use?

As of October 2026, runsonwhat has found 55 tools at Rockford Register Star (rrstar.com) in public records. Edge & Hosting: Cloudflare, Fastly and NS1. Application: Google Fonts and OpenAI. Data & Observability: Google Analytics, Google Tag Manager and comScore. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 19, 2026.

### What sales tools does Rockford Register Star use?

The sales tools runsonwhat has found at Rockford Register Star are Demandbase, Bombora and Clickagy (October 2026); no CRM shows up in Rockford Register Star's public records. runsonwhat found Demandbase through Demandbase code on rrstar.com.

### What email provider does Rockford Register Star use?

Rockford Register Star uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 712,514 companies runsonwhat tracks.

### What analytics tools does Rockford Register Star use?

Rockford Register Star uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Parse.ly, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on rrstar.com. Google Analytics is used by 882,983 companies runsonwhat tracks.

### What marketing software does Rockford Register Star use?

Rockford Register Star uses Mailchimp for marketing, alongside Marketo, according to runsonwhat (October 2026). runsonwhat found Mailchimp through Mailchimp code on rrstar.com. Mailchimp is used by 115,371 companies runsonwhat tracks.

### How long has Rockford Register Star used Marketo?

Rockford Register Star has used Marketo since at least February 2024, going by the first public certificate of the rrstar.com subdomain that points at Marketo.

### Does Rockford Register Star use Google Fonts?

Yes. runsonwhat found Google Fonts at Rockford Register Star through Google Fonts code on rrstar.com. Google Fonts is a Media & UI tool used by 811,760 companies runsonwhat tracks.

### Does Rockford Register Star use AI tools?

Yes. runsonwhat has found OpenAI at Rockford Register Star; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Rockford Register Star may use more AI tools than these.

### Which companies have a tech stack similar to Rockford Register Star's?

The companies with the stacks most like Rockford Register Star's are Mansfield News Journal, Savannah Morning News & Savannahnow.com, Naples Daily News and The Oregonian / Oregonlive.com, according to runsonwhat (October 2026). Each shares 46 to 53 tools with Rockford Register Star, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Rockford Register Star uses?

runsonwhat reads public records only. Of the 55 tools at Rockford Register Star, 30 were found through code on rrstar.com, 14 through website configuration files, 6 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and rrstar.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/rrstar.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.