# What does Rothy's use?

Rothy's (rothys.com) shows public evidence of 46 tools, according to runsonwhat (last checked 2026-11-08).

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2021-07 |
| [Northflank](https://www.runsonwhat.com/reverse/northflank) | Hosting & Cloud | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |
| [Global-e](https://www.runsonwhat.com/reverse/global-e) | Payments & Billing | Website code |  |
| [Constructor.io](https://www.runsonwhat.com/reverse/constructor-io) | Search | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code |  |
| [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code |  |
| [Amplitude](https://www.runsonwhat.com/reverse/amplitude) | Analytics | Website code |  |
| [Intelligems](https://www.runsonwhat.com/reverse/intelligems) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, Email records, DNS records, Website code | 2018-07 |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code |  |
| [Attentive](https://www.runsonwhat.com/reverse/attentive) | Marketing | Website code | 2025-10 |
| [Swym](https://www.runsonwhat.com/reverse/swym) | Marketing | Website code |  |
| [Decagon](https://www.runsonwhat.com/reverse/decagon) | Support & Docs | Certificate records |  |
| [Gladly](https://www.runsonwhat.com/reverse/gladly) | Support & Docs | Website code |  |
| [Movable Ink](https://www.runsonwhat.com/reverse/movable-ink) | Marketing | Website code |  |
| [Ometria](https://www.runsonwhat.com/reverse/ometria) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records, Email records |  |
| [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code |  |
| [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records |  |
| [Dropbox](https://www.runsonwhat.com/reverse/dropbox) | Collaboration | Website code |  |
| [DMARC Digests](https://www.runsonwhat.com/reverse/dmarcdigests) | Security & Compliance | Email records |  |

## FAQ

### What tools does Rothy's use?

As of November 2026, runsonwhat has found 46 tools at Rothy's (rothys.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, Tailwind CSS and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and New Relic. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, SendGrid and Apple Business. Last checked November 8, 2026.

### What cloud does Rothy's run on?

Rothy's uses Amazon Web Services for hosting and cloud infrastructure, alongside Northflank, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on rothys.com. Amazon Web Services is used by 147,730 companies runsonwhat tracks.

### What email provider does Rothy's use?

Rothy's uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on rothys.com. Google Workspace is used by 423,411 companies runsonwhat tracks.

### What does Rothy's use for customer support?

Rothy's uses Decagon for customer support and documentation, alongside Gladly, according to runsonwhat (November 2026). runsonwhat found Decagon through certificate records for Decagon. Decagon is used by 604 companies runsonwhat tracks.

### What payment provider does Rothy's use?

Rothy's uses PayPal for payments and billing, alongside Global-e, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on rothys.com. PayPal is used by 35,173 companies runsonwhat tracks.

### What analytics tools does Rothy's use?

Rothy's uses Google Analytics for analytics, alongside Google Tag Manager, Segment and Amplitude, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on rothys.com. Google Analytics is used by 904,900 companies runsonwhat tracks.

### How long has Rothy's used Shopify?

Rothy's has used Shopify since at least July 2018, going by the first public certificate of the rothys.com subdomain that points at Shopify. Other long-running tools at Rothy's include Amazon CloudFront (since July 2021) and Attentive (since October 2025).

### Does Rothy's use Google Fonts?

Yes. runsonwhat found Google Fonts at Rothy's through Google Fonts code on rothys.com. Google Fonts is a Media & UI tool used by 826,432 companies runsonwhat tracks.

### Does Rothy's use AI tools?

Yes. runsonwhat has found Anthropic at Rothy's; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Rothy's may use more AI tools than these.

### Which companies have a tech stack similar to Rothy's's?

The companies with the stacks most like Rothy's' are Brooklinen, Crate & Barrel, CB2 and TravisMathew, according to runsonwhat (November 2026). Each shares 21 to 28 tools with Rothy's, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Rothy's uses?

runsonwhat reads public records only. Of the 46 tools at Rothy's, 27 were found through code on rothys.com, 9 through DNS records, 5 through email records, 3 through subdomains that point at the vendor, 1 through website configuration files and 1 through certificate records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and rothys.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/rothys.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
