# What does Rurban use?

Rurban (rootsstudio.co) shows public evidence of 11 tools, according to runsonwhat (last checked 2026-11-05).

- Industry: Retail
- Size: 11–50 employees
- Based in: New York, United States
- Founded: 2015
- LinkedIn: https://www.linkedin.com/company/roots-studio

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Custom domain |  |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |
| [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |

## FAQ

### What tools does Rurban use?

As of November 2026, runsonwhat has found 11 tools at Rurban (rootsstudio.co) in public records. Edge & Hosting: GoDaddy and Vercel. Application: Next.js and Stripe. Data & Observability: Google Analytics, Google Tag Manager and Contentsquare. Go-to-market: Mailchimp and Shopify. Company Ops: Google Workspace. Last checked November 5, 2026.

### What cloud does Rurban run on?

Rurban uses Vercel for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Vercel through a subdomain that points at Vercel and DNS records. Vercel is used by 52,268 companies runsonwhat tracks.

### What email provider does Rurban use?

Rurban uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 416,634 companies runsonwhat tracks.

### What payment provider does Rurban use?

Rurban uses Stripe for payments and billing, according to runsonwhat (November 2026). runsonwhat found Stripe through Stripe code on rootsstudio.co. Stripe is used by 31,209 companies runsonwhat tracks.

### What analytics tools does Rurban use?

Rurban uses Google Analytics for analytics, alongside Google Tag Manager and Contentsquare, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on rootsstudio.co. Google Analytics is used by 905,099 companies runsonwhat tracks.

### What is Rurban's website built with?

Rurban uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through Shopify code on rootsstudio.co. Shopify is used by 61,196 companies runsonwhat tracks.

### Does Rurban use GoDaddy?

Yes. runsonwhat found GoDaddy at Rurban through DNS records that point at GoDaddy and a subdomain. GoDaddy is a DNS tool used by 253,247 companies runsonwhat tracks.

### How does runsonwhat know what Rurban uses?

runsonwhat reads public records only. Of the 11 tools at Rurban, 7 were found through code on rootsstudio.co, 2 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and rootsstudio.co about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/rootsstudio.co (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.