# What does Roots use?

Roots (rootsad.com) shows public evidence of 8 tools, according to runsonwhat (last checked 2026-11-01).

- Industry: Marketing and Advertising
- Size: 201–1,000 employees
- Based in: Dubai, United Arab Emirates
- Founded: 1994
- LinkedIn: https://www.linkedin.com/company/roots-advertising-l-l-c

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [HostGator](https://www.runsonwhat.com/reverse/hostgator) | Hosting & Cloud | Email records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |

## FAQ

### What tools does Roots use?

As of November 2026, runsonwhat has found 8 tools at Roots (rootsad.com) in public records. Edge & Hosting: HostGator. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics. Go-to-market: WordPress and Yoast SEO. Last checked November 1, 2026.

### What cloud does Roots run on?

Roots uses HostGator for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found HostGator through email records that authorize HostGator. HostGator is used by 25,094 companies runsonwhat tracks.

### What analytics tools does Roots use?

Roots uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on rootsad.com. Google Analytics is used by 905,746 companies runsonwhat tracks.

### What is Roots's website built with?

Roots uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on rootsad.com. WordPress is used by 607,208 companies runsonwhat tracks.

### Does Roots use jQuery?

Yes. runsonwhat found jQuery at Roots through jQuery code on rootsad.com. jQuery is a Frontend tool used by 929,623 companies runsonwhat tracks.

### How does runsonwhat know what Roots uses?

runsonwhat reads public records only. Of the 8 tools at Roots, 7 were found through code on rootsad.com, 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and rootsad.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/rootsad.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.