# What does Rollie use?

Rollie (rollienation.com) shows public evidence of 37 tools, according to runsonwhat (last checked 2026-11-08).

- Industry: Apparel & Fashion
- Size: 11–50 employees
- Based in: Australia
- Founded: 2012
- LinkedIn: https://www.linkedin.com/company/rollie-nation

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |
| [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code |  |
| [Global-e](https://www.runsonwhat.com/reverse/global-e) | Payments & Billing | Website code |  |
| [Kiwi Sizing](https://www.runsonwhat.com/reverse/kiwi-sizing) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Shoplift](https://www.runsonwhat.com/reverse/shoplift) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records | 2020-01 |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS verification records, Email records, DNS records, Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | Website code |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2020-01 |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [Gorgias](https://www.runsonwhat.com/reverse/gorgias) | Support & Docs | Custom domain, Website code | 2022-09 |
| [Smile.io](https://www.runsonwhat.com/reverse/smile) | Marketing | Website code |  |
| [Rewardful](https://www.runsonwhat.com/reverse/rewardful) | Marketing | Website code |  |
| [Okendo](https://www.runsonwhat.com/reverse/okendo) | Marketing | Website code |  |
| [impact.com](https://www.runsonwhat.com/reverse/impact-com) | Marketing | Website code |  |
| [Rivo](https://www.runsonwhat.com/reverse/rivo) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code |  |
| [Forter](https://www.runsonwhat.com/reverse/forter) | Security & Compliance | Website code |  |

## FAQ

### What tools does Rollie use?

As of November 2026, runsonwhat has found 37 tools at Rollie (rollienation.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and HubSpot. Company Ops: Microsoft 365, SendGrid and Mailgun. Last checked November 8, 2026.

### What CRM does Rollie use?

Rollie uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and Rollie has used it since at least January 2020. HubSpot is used by 97,000 companies runsonwhat tracks.

### What email provider does Rollie use?

Rollie uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 726,251 companies runsonwhat tracks.

### What does Rollie use for customer support?

Rollie uses Gorgias for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Gorgias through a subdomain that points at Gorgias and code on rollienation.com, and Rollie has used it since at least September 2022. Gorgias is used by 4,017 companies runsonwhat tracks.

### What payment provider does Rollie use?

Rollie uses PayPal for payments and billing, alongside Global-e, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on rollienation.com. PayPal is used by 35,173 companies runsonwhat tracks.

### What analytics tools does Rollie use?

Rollie uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on rollienation.com. Google Analytics is used by 905,805 companies runsonwhat tracks.

### How long has Rollie used HubSpot?

Rollie has used HubSpot since at least January 2020, going by the first public certificate of the rollienation.com subdomain that points at HubSpot. Other long-running tools at Rollie include HubSpot CMS (since January 2020) and Gorgias (since September 2022).

### Does Rollie use jQuery?

Yes. runsonwhat found jQuery at Rollie through jQuery code on rollienation.com. jQuery is a Frontend tool used by 929,698 companies runsonwhat tracks.

### Does Rollie use AI tools?

Yes. runsonwhat has found Anthropic at Rollie; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Rollie may use more AI tools than these.

### Which companies have a tech stack similar to Rollie's?

The companies with the stacks most like Rollie's are Toad&Co, OluKai, VIBAe and Melissa, according to runsonwhat (November 2026). Each shares 22 to 24 tools with Rollie, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Rollie uses?

runsonwhat reads public records only. Of the 37 tools at Rollie, 25 were found through code on rollienation.com, 4 through DNS records, 4 through subdomains that point at the vendor, 3 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and rollienation.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/rollienation.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
