# What does Roll use?

Roll (roll.mx) shows public evidence of 8 tools, according to runsonwhat (last checked 2026-10-16).

- Industry: Marketing and Advertising
- Size: 51–200 employees
- Based in: Mexico
- Founded: 2008
- LinkedIn: https://www.linkedin.com/company/roll-mx

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | DNS verification records |  |
| [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Custom domain, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |

## FAQ

### What tools does Roll use?

As of October 2026, runsonwhat has found 8 tools at Roll (roll.mx) in public records. Edge & Hosting: Cloudflare. Application: jQuery and Google Fonts. Data & Observability: Google Analytics. Go-to-market: Meta Pixel, HubSpot and Webflow. Company Ops: Microsoft 365. Last checked October 16, 2026.

### What CRM does Roll use?

Roll uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a DNS verification record for HubSpot. HubSpot is used by 93,148 companies runsonwhat tracks.

### What email provider does Roll use?

Roll uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 706,458 companies runsonwhat tracks.

### What analytics tools does Roll use?

Roll uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on roll.mx. Google Analytics is used by 866,667 companies runsonwhat tracks.

### What is Roll's website built with?

Roll uses Webflow for its website, according to runsonwhat (October 2026). runsonwhat found Webflow through a subdomain that points at Webflow and code on roll.mx. Webflow is used by 34,590 companies runsonwhat tracks.

### Does Roll use jQuery?

Yes. runsonwhat found jQuery at Roll through jQuery code on roll.mx. jQuery is a Frontend tool used by 906,358 companies runsonwhat tracks.

### How does runsonwhat know what Roll uses?

runsonwhat reads public records only. Of the 8 tools at Roll, 4 were found through code on roll.mx, 2 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and roll.mx about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/roll.mx (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.