# What does Roka use? Roka (roka.com) shows public evidence of 37 tools, according to runsonwhat (last checked 2026-10-07). - Industry: Sporting Goods - Size: 51–200 employees - Based in: Austin, United States - Founded: 2013 - LinkedIn: https://www.linkedin.com/company/roka-sports ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain, DNS records, Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2023-10 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Algolia](https://www.runsonwhat.com/reverse/algolia) | Search | Website code | | | [Remix](https://www.runsonwhat.com/reverse/remix) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Northbeam](https://www.runsonwhat.com/reverse/northbeam) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS verification records, Email records, DNS records, Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Email records, Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | DNS verification records | | | [MNTN](https://www.runsonwhat.com/reverse/mntn) | Ads & Pixels | Website code | | | [Spotify Ads](https://www.runsonwhat.com/reverse/spotify-ads) | Ads & Pixels | Website code | | | [Prismic](https://www.runsonwhat.com/reverse/prismic) | Website & CMS | Website code | | | [impact.com](https://www.runsonwhat.com/reverse/impact-com) | Marketing | Website code | | | [Magellan AI](https://www.runsonwhat.com/reverse/magellan-ai) | Ads & Pixels | Website code | | | [Kustomer](https://www.runsonwhat.com/reverse/kustomer) | Support & Docs | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [DMARC Digests](https://www.runsonwhat.com/reverse/dmarcdigests) | Security & Compliance | Email records | | | [NetSuite](https://www.runsonwhat.com/reverse/netsuite) | Finance & Legal | Email records | | ## FAQ ### What tools does Roka use? As of October 2026, runsonwhat has found 37 tools at Roka (roka.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and Amazon Web Services. Application: YouTube, React and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, SendGrid and Cookiebot. Last checked October 7, 2026. ### What cloud does Roka run on? Roka uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on roka.com. Amazon Web Services is used by 144,878 companies runsonwhat tracks. ### What CRM does Roka use? Roka uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on roka.com. HubSpot is used by 92,110 companies runsonwhat tracks. ### What email provider does Roka use? Roka uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on roka.com. Google Workspace is used by 397,574 companies runsonwhat tracks. ### What does Roka use for customer support? Roka uses Kustomer for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Kustomer through Kustomer code on roka.com. Kustomer is used by 133 companies runsonwhat tracks. ### What analytics tools does Roka use? Roka uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Northbeam, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on roka.com. Google Analytics is used by 853,379 companies runsonwhat tracks. ### How long has Roka used Amazon CloudFront? Roka has used Amazon CloudFront since at least October 2023, going by the first public certificate of the roka.com subdomain that points at Amazon CloudFront. ### Does Roka use Cloudflare? Yes. runsonwhat found Cloudflare at Roka through Cloudflare code on roka.com. Cloudflare is a CDN & Edge tool used by 692,707 companies runsonwhat tracks. ### Does Roka use AI tools? Yes. runsonwhat has found Anthropic at Roka; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Roka may use more AI tools than these. ### Which companies have a tech stack similar to Roka's? The companies with the stacks most like Roka's are CandleScience - Candle and Soap Making Supplies, ErinCondren.com, Gymreapers and Hestan Culinary, according to runsonwhat (October 2026). Each shares 12 to 17 tools with Roka, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Roka uses? runsonwhat reads public records only. Of the 37 tools at Roka, 20 were found through code on roka.com, 7 through DNS records, 6 through email records and 4 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and roka.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/roka.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.