# What does Rockwool use? Rockwool (rockwool.com) shows public evidence of 41 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Construction Materials - Size: 10,000+ employees - Based in: Denmark - Founded: 1909 - LinkedIn: https://www.linkedin.com/company/rockwool-north-america ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain, Website code | 2022-08 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [imgix](https://www.runsonwhat.com/reverse/imgix) | Media & UI | Custom domain | 2021-05 | | [MongoDB Atlas](https://www.runsonwhat.com/reverse/mongodb) | Backend & Database | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code | | | [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Custom domain | 2025-10 | | [Plausible](https://www.runsonwhat.com/reverse/plausible) | Analytics | Website code | | | [Azure Monitor](https://www.runsonwhat.com/reverse/azure-monitor) | Analytics | Website code | | | [Microsoft Application Insights](https://www.runsonwhat.com/reverse/microsoft-application-insights) | Monitoring | Website code | | | [Dynamics 365 Customer Voice](https://www.runsonwhat.com/reverse/dynamics-365-customer-voice) | Analytics | DNS verification records | | | [Usabilla](https://www.runsonwhat.com/reverse/usabilla) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Yandex Webmaster](https://www.runsonwhat.com/reverse/yandex) | Marketing | DNS verification records | | | [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Email records, Custom domain, Website code | | | [Unbounce](https://www.runsonwhat.com/reverse/unbounce) | Website & CMS | Website code | | | [Xurrent](https://www.runsonwhat.com/reverse/xurrent) | Support & Docs | Email records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records, DNS verification records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Autodesk](https://www.runsonwhat.com/reverse/autodesk) | Collaboration | DNS verification records | | | [Cursor](https://www.runsonwhat.com/reverse/cursor) | Dev Tools | DNS verification records | | | [Workplace from Meta](https://www.runsonwhat.com/reverse/meta-workplace) | Collaboration | DNS verification records | | | [MindManager](https://www.runsonwhat.com/reverse/mindmanager) | Collaboration | DNS verification records | | ## Recent changes at Rockwool - 2026-10-09: started using [Dynamics 365 Customer Voice](https://www.runsonwhat.com/reverse/dynamics-365-customer-voice) - 2026-10-09: started using [Xurrent](https://www.runsonwhat.com/reverse/xurrent) ## FAQ ### What tools does Rockwool use? As of October 2026, runsonwhat has found 41 tools at Rockwool (rockwool.com) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: imgix and MongoDB Atlas. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026. ### What cloud does Rockwool run on? Rockwool uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure and code on rockwool.com, and Rockwool has used it since at least August 2022. Microsoft Azure is used by 46,003 companies runsonwhat tracks. ### What sales tools does Rockwool use? The sales tools runsonwhat has found at Rockwool are Demandbase (October 2026); no CRM shows up in Rockwool's public records. runsonwhat found Demandbase through Demandbase code on rockwool.com. Demandbase is used by 9,549 companies runsonwhat tracks. ### What email provider does Rockwool use? Rockwool uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 705,163 companies runsonwhat tracks. ### What does Rockwool use for customer support? Rockwool uses Zendesk for customer support and documentation, alongside Xurrent, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 41,234 companies runsonwhat tracks. ### What analytics tools does Rockwool use? Rockwool uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Crazy Egg, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on rockwool.com. Google Analytics is used by 861,596 companies runsonwhat tracks. ### How long has Rockwool used imgix? Rockwool has used imgix since at least May 2021, going by the first public certificate of the rockwool.com subdomain that points at imgix. Other long-running tools at Rockwool include Microsoft Azure (since August 2022) and Optimizely (since October 2025). ### Does Rockwool use Cloudflare? Yes. runsonwhat found Cloudflare at Rockwool through Cloudflare code on rockwool.com. Cloudflare is a CDN & Edge tool used by 696,443 companies runsonwhat tracks. ### Has Rockwool changed tools recently? Yes. On runsonwhat's rechecks, Rockwool started using Dynamics 365 Customer Voice and Xurrent (latest on October 9, 2026). A change counts only between two checks of rockwool.com done the same way. ### Which companies have a tech stack similar to Rockwool's? The companies with the stacks most like Rockwool's are Welser Profile, Suss Microtec, delaware North America and Uwv, according to runsonwhat (October 2026). Each shares 8 to 13 tools with Rockwool, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Rockwool uses? runsonwhat reads public records only. Of the 41 tools at Rockwool, 17 were found through code on rockwool.com, 13 through DNS records, 8 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and rockwool.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/rockwool.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.