# What does RiverSource use?

RiverSource (riversource.com) shows public evidence of 14 tools, according to runsonwhat (last checked 2026-11-02).

- Industry: Financial Services
- Size: 201–1,000 employees
- Based in: Minneapolis, United States
- Founded: 1894
- LinkedIn: https://www.linkedin.com/company/riversource

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Brightcove](https://www.runsonwhat.com/reverse/brightcove) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code |  |
| [Adobe Analytics](https://www.runsonwhat.com/reverse/adobe-analytics) | Analytics | Website code |  |
| [Adobe Experience Platform](https://www.runsonwhat.com/reverse/adobe-experience-platform) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code |  |
| [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code |  |
| [Bloomreach](https://www.runsonwhat.com/reverse/bloomreach) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |

## FAQ

### What tools does RiverSource use?

As of November 2026, runsonwhat has found 14 tools at RiverSource (riversource.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Brightcove. Data & Observability: Adobe Experience Platform Tags, Adobe Analytics and Adobe Experience Platform. Go-to-market: Adobe Audience Manager, Adobe Advertising and Bloomreach. Company Ops: Proofpoint. Last checked November 2, 2026.

### What analytics tools does RiverSource use?

RiverSource uses Adobe Analytics for analytics, alongside Adobe Experience Platform, according to runsonwhat (November 2026). runsonwhat found Adobe Analytics through Adobe Analytics code on riversource.com. Adobe Analytics is used by 6,489 companies runsonwhat tracks.

### What marketing software does RiverSource use?

RiverSource uses Bloomreach for marketing, according to runsonwhat (November 2026). runsonwhat found Bloomreach through Bloomreach code on riversource.com. Bloomreach is used by 1,030 companies runsonwhat tracks.

### Does RiverSource use jQuery?

Yes. runsonwhat found jQuery at RiverSource through jQuery code on riversource.com. jQuery is a Frontend tool used by 930,047 companies runsonwhat tracks.

### Which companies have a tech stack similar to RiverSource's?

The companies with the stacks most like RiverSource's are Axiory Global, grenke, Amway Malaysia Singapore Brunei Indonesia & Philippines (msbip) and Dare 2b, according to runsonwhat (November 2026). Each shares 2 to 5 tools with RiverSource, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what RiverSource uses?

runsonwhat reads public records only. Of the 14 tools at RiverSource, 11 were found through code on riversource.com, 1 through DNS records, 1 through website configuration files and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and riversource.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/riversource.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.