# What does RethinkFirst use? RethinkFirst (rethinkfirst.com) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-10-07). - Industry: Software - Size: 201–1,000 employees - Based in: New York, United States - Founded: 2007 - LinkedIn: https://www.linkedin.com/company/rethink-first ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain, DNS records, Website code | 2023-07 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain, DNS verification records, Website code | 2018-02 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [UserWay](https://www.runsonwhat.com/reverse/userway) | Security & Compliance | Website code | | | [Bitwarden](https://www.runsonwhat.com/reverse/bitwarden) | Security & Compliance | DNS verification records | | | [Cursor](https://www.runsonwhat.com/reverse/cursor) | Dev Tools | DNS verification records | | | [Sage Intacct](https://www.runsonwhat.com/reverse/sage-intacct) | Finance & Legal | DNS verification records, Email records | | | [BrowserStack](https://www.runsonwhat.com/reverse/browserstack) | Dev Tools | DNS verification records | | ## FAQ ### What tools does RethinkFirst use? As of October 2026, runsonwhat has found 33 tools at RethinkFirst (rethinkfirst.com) in public records. Edge & Hosting: Cloudflare, WP Engine and Microsoft Azure. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Elementor. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked October 7, 2026. ### What cloud does RethinkFirst run on? RethinkFirst uses WP Engine for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (October 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine. WP Engine is used by 50,649 companies runsonwhat tracks. ### What CRM does RethinkFirst use? RethinkFirst uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on rethinkfirst.com. HubSpot is used by 92,110 companies runsonwhat tracks. ### What email provider does RethinkFirst use? RethinkFirst uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on rethinkfirst.com. Microsoft 365 is used by 701,710 companies runsonwhat tracks. ### What analytics tools does RethinkFirst use? RethinkFirst uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on rethinkfirst.com. Google Analytics is used by 853,379 companies runsonwhat tracks. ### What is RethinkFirst's website built with? RethinkFirst uses WordPress for its website, alongside Elementor, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on rethinkfirst.com. WordPress is used by 582,767 companies runsonwhat tracks. ### How long has RethinkFirst used Pardot? RethinkFirst has used Pardot since at least February 2018, going by the first public certificate of the rethinkfirst.com subdomain that points at Pardot. Other long-running tools at RethinkFirst include Microsoft Azure (since July 2023). ### Does RethinkFirst use jQuery? Yes. runsonwhat found jQuery at RethinkFirst through jQuery code on rethinkfirst.com. jQuery is a Frontend tool used by 897,845 companies runsonwhat tracks. ### Does RethinkFirst use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at RethinkFirst; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so RethinkFirst may use more AI tools than these. ### Which companies have a tech stack similar to RethinkFirst's? The companies with the stacks most like RethinkFirst's are Reward Gateway, LeadVenture, Yardi and Lightricks, according to runsonwhat (October 2026). Each shares 12 to 18 tools with RethinkFirst, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what RethinkFirst uses? runsonwhat reads public records only. Of the 33 tools at RethinkFirst, 15 were found through code on rethinkfirst.com, 11 through DNS records, 3 through email records, 3 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and rethinkfirst.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/rethinkfirst.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.