# What does Rena use?

Rena (rena.com) shows public evidence of 10 tools, according to runsonwhat (last checked 2026-10-17).

- Industry: Machinery
- Size: 1,001–5,000 employees
- Based in: Gütenbach, Germany
- Founded: 1993
- LinkedIn: https://www.linkedin.com/company/rena-gmbh

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records |  |
| [Friendly Captcha](https://www.runsonwhat.com/reverse/friendly-captcha) | Security & Compliance | Website code |  |

## Recent changes at Rena

- 2026-10-17: started using [Google Analytics](https://www.runsonwhat.com/reverse/ga)
- 2026-10-17: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads)

## FAQ

### What tools does Rena use?

As of October 2026, runsonwhat has found 10 tools at Rena (rena.com) in public records. Application: YouTube and Anthropic. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads. Company Ops: Microsoft 365, Apple Business and Exclaimer. Last checked October 17, 2026.

### What email provider does Rena use?

Rena uses Microsoft 365 for email and office software, alongside Apple Business and Exclaimer, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 704,035 companies runsonwhat tracks.

### What analytics tools does Rena use?

Rena uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on rena.com. Google Analytics is used by 853,749 companies runsonwhat tracks.

### Does Rena use Google Ads?

Yes. runsonwhat found Google Ads at Rena through Google Ads code on rena.com. Google Ads is a Ads & Pixels tool used by 461,374 companies runsonwhat tracks.

### Does Rena use AI tools?

Yes. runsonwhat has found Anthropic at Rena; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Rena may use more AI tools than these.

### Has Rena changed tools recently?

Yes. On runsonwhat's rechecks, Rena started using Google Analytics and Google Ads (latest on October 17, 2026). A change counts only between two checks of rena.com done the same way.

### Which companies have a tech stack similar to Rena's?

The companies with the stacks most like Rena's are Kiefel, Klüber Lubrication, binder and Max Knobloch Nachf., according to runsonwhat (October 2026). Each shares 2 to 6 tools with Rena, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Rena uses?

runsonwhat reads public records only. Of the 10 tools at Rena, 5 were found through code on rena.com, 3 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and rena.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/rena.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.