# What does Rainbow S.p.A. use?

Rainbow S.p.A. (rbw.it) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Animation
- Size: 51–200 employees
- Based in: Loreto, Italy
- Founded: 1994
- LinkedIn: https://www.linkedin.com/company/rainbow-s.p.a.

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Yandex Webmaster](https://www.runsonwhat.com/reverse/yandex) | Marketing | Website code |  |
| [MailUp](https://www.runsonwhat.com/reverse/mailup) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [UserWay](https://www.runsonwhat.com/reverse/userway) | Security & Compliance | Website code |  |
| [iubenda](https://www.runsonwhat.com/reverse/iubenda) | Security & Compliance | Website code |  |
| [Have I Been Pwned](https://www.runsonwhat.com/reverse/hibp) | Security & Compliance | DNS verification records |  |

## Recent changes at Rainbow S.p.A.

- 2026-10-09: started using [MailUp](https://www.runsonwhat.com/reverse/mailup)

## FAQ

### What tools does Rainbow use?

As of October 2026, runsonwhat has found 19 tools at Rainbow (rbw.it) in public records. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, reCAPTCHA and GlobalSign. Last checked October 20, 2026.

### What email provider does Rainbow use?

Rainbow uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 715,067 companies runsonwhat tracks.

### What analytics tools does Rainbow use?

Rainbow uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on rbw.it. Google Analytics is used by 888,679 companies runsonwhat tracks.

### What is Rainbow's website built with?

Rainbow uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on rbw.it. WordPress is used by 600,424 companies runsonwhat tracks.

### What marketing software does Rainbow use?

Rainbow uses Yandex Webmaster for marketing, alongside MailUp, according to runsonwhat (October 2026). runsonwhat found Yandex Webmaster through Yandex Webmaster code on rbw.it. Yandex Webmaster is used by 18,285 companies runsonwhat tracks.

### Does Rainbow use jQuery?

Yes. runsonwhat found jQuery at Rainbow through jQuery code on rbw.it. jQuery is a Frontend tool used by 920,629 companies runsonwhat tracks.

### Has Rainbow changed tools recently?

Yes. On runsonwhat's rechecks, Rainbow started using MailUp (latest on October 9, 2026). A change counts only between two checks of rbw.it done the same way.

### Which companies have a tech stack similar to Rainbow's?

The companies with the stacks most like Rainbow's are The Mall Luxury Outlets, Easyfarma S.p.a, Toschi and Mira Hotels & Resorts, according to runsonwhat (October 2026). Each shares 5 to 8 tools with Rainbow, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Rainbow uses?

runsonwhat reads public records only. Of the 19 tools at Rainbow, 15 were found through code on rbw.it, 2 through email records and 2 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and rbw.it about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/rbw.it (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.