# What does RATIO use?

RATIO (ratio.de) shows public evidence of 9 tools, according to runsonwhat (last checked 2026-11-02).

- Industry: Construction
- Size: 201–1,000 employees
- Based in: Münster, Germany
- LinkedIn: https://www.linkedin.com/company/ratio-unternehmensgruppe

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |

## Recent changes at RATIO

- 2026-11-02: started using again [Apple Business](https://www.runsonwhat.com/reverse/apple)
- 2026-10-30: stopped using [Apple Business](https://www.runsonwhat.com/reverse/apple)

## FAQ

### What tools does RATIO use?

As of November 2026, runsonwhat has found 9 tools at RATIO (ratio.de) in public records. Edge & Hosting: GoDaddy. Application: Google Maps. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads and Microsoft Ads. Company Ops: Microsoft 365, Apple Business and Cookiebot. Last checked November 2, 2026.

### What email provider does RATIO use?

RATIO uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 724,491 companies runsonwhat tracks.

### What analytics tools does RATIO use?

RATIO uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on ratio.de. Google Analytics is used by 906,141 companies runsonwhat tracks.

### Does RATIO use Google Ads?

Yes. runsonwhat found Google Ads at RATIO through Google Ads code on ratio.de. Google Ads is a Ads & Pixels tool used by 541,253 companies runsonwhat tracks.

### Has RATIO changed tools recently?

Yes. On runsonwhat's rechecks, RATIO started using Apple Business (latest on November 2, 2026) and stopped using Apple Business (latest on October 30, 2026). A change counts only between two checks of ratio.de done the same way.

### How does runsonwhat know what RATIO uses?

runsonwhat reads public records only. Of the 9 tools at RATIO, 6 were found through code on ratio.de, 3 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ratio.de about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/ratio.de (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.