# What does Rapunzel use?

Rapunzel (rapunzel.de) shows public evidence of 12 tools, according to runsonwhat (last checked 2026-11-02).

- Based in: Germany
- Founded: 1974
- LinkedIn: https://www.linkedin.com/company/rapunzel-naturkost-gmbh

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records |  |
| [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code |  |
| [TeamViewer](https://www.runsonwhat.com/reverse/teamviewer) | Dev Tools | DNS verification records |  |
| [softgarden](https://www.runsonwhat.com/reverse/softgarden) | People & HR | Custom domain |  |

## Recent changes at Rapunzel

- 2026-10-09: started using [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer)

## FAQ

### What tools does Rapunzel use?

As of November 2026, runsonwhat has found 12 tools at Rapunzel (rapunzel.de) in public records. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads and Yoast SEO. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked November 2, 2026.

### What email provider does Rapunzel use?

Rapunzel uses Microsoft 365 for email and office software, alongside Apple Business and Exclaimer, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 722,379 companies runsonwhat tracks.

### What analytics tools does Rapunzel use?

Rapunzel uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on rapunzel.de. Google Analytics is used by 906,098 companies runsonwhat tracks.

### What is Rapunzel's website built with?

Rapunzel uses Yoast SEO for its website, according to runsonwhat (November 2026). runsonwhat found Yoast SEO through Yoast SEO code on rapunzel.de. Yoast SEO is used by 313,165 companies runsonwhat tracks.

### What does Rapunzel use for hiring and HR?

Rapunzel uses softgarden for hiring and HR, according to runsonwhat (November 2026). runsonwhat found softgarden through a subdomain that points at softgarden. softgarden is used by 97 companies runsonwhat tracks.

### Does Rapunzel use Google Ads?

Yes. runsonwhat found Google Ads at Rapunzel through Google Ads code on rapunzel.de. Google Ads is a Ads & Pixels tool used by 541,355 companies runsonwhat tracks.

### Has Rapunzel changed tools recently?

Yes. On runsonwhat's rechecks, Rapunzel started using Exclaimer (latest on October 9, 2026). A change counts only between two checks of rapunzel.de done the same way.

### Which companies have a tech stack similar to Rapunzel's?

The companies with the stacks most like Rapunzel's are Kempinski Hotels, VAHLE, Ruhrbahn and Segeberger Kliniken, according to runsonwhat (November 2026). Each shares 4 to 6 tools with Rapunzel, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Rapunzel uses?

runsonwhat reads public records only. Of the 12 tools at Rapunzel, 5 were found through code on rapunzel.de, 4 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and rapunzel.de about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/rapunzel.de (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.