# What does Rapala VMC Online Ltd. use? Rapala VMC Online Ltd. (rapala.com) shows public evidence of 28 tools, according to runsonwhat (last checked 2026-10-11). - Industry: Fishing - Size: 1,001–5,000 employees - Based in: Helsinki, Finland, United States - Founded: 1936 - LinkedIn: https://www.linkedin.com/company/rapala ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain, Website code | | | [CSC](https://www.runsonwhat.com/reverse/csc-domains) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code | | | [Klevu](https://www.runsonwhat.com/reverse/klevu) | Search | Website code | | | [Adyen](https://www.runsonwhat.com/reverse/adyen) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code | | | [UpSellit](https://www.runsonwhat.com/reverse/upsellit) | Marketing | Website code | | | [Listrak](https://www.runsonwhat.com/reverse/listrak) | Marketing | Website code | | | [Flowbox](https://www.runsonwhat.com/reverse/flowbox) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Cloudflare Turnstile](https://www.runsonwhat.com/reverse/turnstile) | Security & Compliance | Website code | | | [accessiBe](https://www.runsonwhat.com/reverse/accessibe) | Security & Compliance | Website code | | | [Red Sift OnDMARC](https://www.runsonwhat.com/reverse/redsift) | Security & Compliance | Email records | | ## FAQ ### What tools does Rapala VMC Online use? As of October 2026, runsonwhat has found 28 tools at Rapala VMC Online (rapala.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and CSC. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked October 11, 2026. ### What cloud does Rapala VMC Online run on? Rapala VMC Online uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on rapala.com. Amazon Web Services is used by 144,746 companies runsonwhat tracks. ### What email provider does Rapala VMC Online use? Rapala VMC Online uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 700,621 companies runsonwhat tracks. ### What payment provider does Rapala VMC Online use? Rapala VMC Online uses Adyen for payments and billing, according to runsonwhat (October 2026). runsonwhat found Adyen through Adyen code on rapala.com. Adyen is used by 419 companies runsonwhat tracks. ### What analytics tools does Rapala VMC Online use? Rapala VMC Online uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on rapala.com. Google Analytics is used by 850,404 companies runsonwhat tracks. ### What marketing software does Rapala VMC Online use? Rapala VMC Online uses Mailchimp for marketing, alongside UpSellit, Listrak and Flowbox, according to runsonwhat (October 2026). runsonwhat found Mailchimp through Mailchimp code on rapala.com. Mailchimp is used by 113,070 companies runsonwhat tracks. ### Does Rapala VMC Online use jQuery? Yes. runsonwhat found jQuery at Rapala VMC Online through jQuery code on rapala.com. jQuery is a Frontend tool used by 895,859 companies runsonwhat tracks. ### Which companies have a tech stack similar to Rapala VMC Online's? The companies with the stacks most like Rapala VMC Online's are ONLY, PetSmart, Henry's and Thule, according to runsonwhat (October 2026). Each shares 9 to 12 tools with Rapala VMC Online, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Rapala VMC Online uses? runsonwhat reads public records only. Of the 28 tools at Rapala VMC Online, 22 were found through code on rapala.com, 3 through email records, 2 through DNS records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and rapala.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/rapala.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.