# What does Melbourne Racing Club use?

Melbourne Racing Club (racing.com) shows public evidence of 40 tools, according to runsonwhat (last checked 2026-10-21).

- Industry: Sports
- Size: 1,001–5,000 employees
- Based in: Caulfield East, Australia
- Founded: 1879
- LinkedIn: https://www.linkedin.com/company/melbourne-racing-club

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [Brightcove](https://www.runsonwhat.com/reverse/brightcove) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code |  |
| [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | DNS verification records, Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records, Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code |  |
| [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website code |  |
| [Spotify Ads](https://www.runsonwhat.com/reverse/spotify-ads) | Ads & Pixels | Website code |  |
| [Sitecore](https://www.runsonwhat.com/reverse/sitecore) | Website & CMS | DNS verification records |  |
| [Flockler](https://www.runsonwhat.com/reverse/flockler) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records, Email records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |
| [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records |  |
| [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records |  |
| [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records |  |
| [Parallels](https://www.runsonwhat.com/reverse/parallels) | Dev Tools | DNS verification records |  |
| [Kiro](https://www.runsonwhat.com/reverse/kiro) | Dev Tools | DNS verification records |  |

## Recent changes at Melbourne Racing Club

- 2026-10-21: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads)
- 2026-10-21: started using [Hotjar](https://www.runsonwhat.com/reverse/hotjar)
- 2026-10-21: started using [Spotify Ads](https://www.runsonwhat.com/reverse/spotify-ads)
- 2026-10-21: started using [Taboola](https://www.runsonwhat.com/reverse/taboola)
- 2026-10-21: started using [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel)
- 2026-10-21: started using [web-vitals](https://www.runsonwhat.com/reverse/web-vitals)

## FAQ

### What tools does Melbourne Racing Club use?

As of October 2026, runsonwhat has found 40 tools at Melbourne Racing Club (racing.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, Vimeo and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, reCAPTCHA and Atlassian. Last checked October 21, 2026.

### What cloud does Melbourne Racing Club run on?

Melbourne Racing Club uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on racing.com. Amazon Web Services is used by 145,586 companies runsonwhat tracks.

### What email provider does Melbourne Racing Club use?

Melbourne Racing Club uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 710,108 companies runsonwhat tracks.

### What analytics tools does Melbourne Racing Club use?

Melbourne Racing Club uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on racing.com. Google Analytics is used by 877,369 companies runsonwhat tracks.

### What is Melbourne Racing Club's website built with?

Melbourne Racing Club uses Sitecore for its website, according to runsonwhat (October 2026). runsonwhat found Sitecore through a DNS verification record for Sitecore. Sitecore is used by 2,067 companies runsonwhat tracks.

### What marketing software does Melbourne Racing Club use?

Melbourne Racing Club uses Mailchimp for marketing, alongside Flockler, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp and code on racing.com. Mailchimp is used by 114,852 companies runsonwhat tracks.

### Does Melbourne Racing Club use Google Fonts?

Yes. runsonwhat found Google Fonts at Melbourne Racing Club through Google Fonts code on racing.com. Google Fonts is a Media & UI tool used by 807,919 companies runsonwhat tracks.

### Does Melbourne Racing Club use AI tools?

Yes. runsonwhat has found Anthropic at Melbourne Racing Club; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Melbourne Racing Club may use more AI tools than these.

### Has Melbourne Racing Club changed tools recently?

Yes. On runsonwhat's rechecks, Melbourne Racing Club started using Google Ads, Hotjar and Spotify Ads (latest on October 21, 2026). A change counts only between two checks of racing.com done the same way.

### Which companies have a tech stack similar to Melbourne Racing Club's?

The companies with the stacks most like Melbourne Racing Club's are Improving, Checkout.com, Optiv Security and The George Washington University, according to runsonwhat (October 2026). Each shares 9 to 16 tools with Melbourne Racing Club, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Melbourne Racing Club uses?

runsonwhat reads public records only. Of the 40 tools at Melbourne Racing Club, 22 were found through code on racing.com, 13 through DNS records and 5 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and racing.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/racing.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
