# What does Purple Wave use? Purple Wave (purplewave.com) shows public evidence of 48 tools, according to runsonwhat (last checked 2026-11-08). - Industry: Machinery - Size: 201–1,000 employees - Based in: Manhattan, United States - Founded: 2000 - LinkedIn: https://www.linkedin.com/company/purple-wave-inc- ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Auth0](https://www.runsonwhat.com/reverse/auth0) | Auth & Identity | Custom domain, Website config | 2023-06 | | [authorize.net](https://www.runsonwhat.com/reverse/authorize-net) | Payments & Billing | Website code | | | [Okta](https://www.runsonwhat.com/reverse/okta) | Auth & Identity | Custom domain, Website config | 2023-12 | | [Pusher](https://www.runsonwhat.com/reverse/pusher) | Backend & Database | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code | | | [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code | | | [PostHog](https://www.runsonwhat.com/reverse/posthog) | Analytics | Website code | | | [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | Custom domain | | | [Rockerbox](https://www.runsonwhat.com/reverse/rockerbox) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website code | | | [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code | | | [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Website code | | | [Simpli.fi](https://www.runsonwhat.com/reverse/simplifi) | Ads & Pixels | Website code | | | [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code | | | [Wufoo](https://www.runsonwhat.com/reverse/wufoo) | Marketing | Website code | | | [Iterable](https://www.runsonwhat.com/reverse/iterable) | Marketing | Custom domain | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Custom domain | 2024-01 | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Have I Been Pwned](https://www.runsonwhat.com/reverse/hibp) | Security & Compliance | DNS verification records | | | [PowerDMARC](https://www.runsonwhat.com/reverse/powerdmarc) | Security & Compliance | Email records | | | [Dropbox](https://www.runsonwhat.com/reverse/dropbox) | Collaboration | DNS verification records, Website code | | | [Sage Intacct](https://www.runsonwhat.com/reverse/sage-intacct) | Finance & Legal | DNS verification records | | | [Wiz](https://www.runsonwhat.com/reverse/wiz) | Security & Compliance | DNS verification records | | | [Validity](https://www.runsonwhat.com/reverse/validity) | Email Delivery | DNS verification records | | ## FAQ ### What tools does Purple Wave use? As of November 2026, runsonwhat has found 48 tools at Purple Wave (purplewave.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace, reCAPTCHA and Mailgun. Last checked November 8, 2026. ### What sales tools does Purple Wave use? The sales tools runsonwhat has found at Purple Wave are Demandbase (November 2026); no CRM shows up in Purple Wave's public records. runsonwhat found Demandbase through Demandbase code on purplewave.com. Demandbase is used by 9,770 companies runsonwhat tracks. ### What email provider does Purple Wave use? Purple Wave uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on purplewave.com. Google Workspace is used by 421,850 companies runsonwhat tracks. ### What does Purple Wave use for customer support? Purple Wave uses Intercom for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Intercom through Intercom code on purplewave.com. Intercom is used by 9,202 companies runsonwhat tracks. ### What payment provider does Purple Wave use? Purple Wave uses authorize.net for payments and billing, according to runsonwhat (November 2026). runsonwhat found authorize.net through authorize.net code on purplewave.com. authorize.net is used by 2,620 companies runsonwhat tracks. ### What analytics tools does Purple Wave use? Purple Wave uses Google Analytics for analytics, alongside Google Tag Manager, PostHog and Rockerbox, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on purplewave.com. Google Analytics is used by 904,122 companies runsonwhat tracks. ### How long has Purple Wave used Auth0? Purple Wave has used Auth0 since at least June 2023, going by the first public certificate of the purplewave.com subdomain that points at Auth0. Other long-running tools at Purple Wave include Okta (since December 2023) and Mailgun (since January 2024). ### Does Purple Wave use jQuery? Yes. runsonwhat found jQuery at Purple Wave through jQuery code on purplewave.com. jQuery is a Frontend tool used by 927,282 companies runsonwhat tracks. ### Does Purple Wave use AI tools? Yes. runsonwhat has found Anthropic at Purple Wave; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Purple Wave may use more AI tools than these. ### Which companies have a tech stack similar to Purple Wave's? The companies with the stacks most like Purple Wave's are Crexi, LegalZoom.com, Everlywell and ajc, according to runsonwhat (November 2026). Each shares 9 to 20 tools with Purple Wave, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Purple Wave uses? runsonwhat reads public records only. Of the 48 tools at Purple Wave, 30 were found through code on purplewave.com, 11 through DNS records, 5 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and purplewave.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/purplewave.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.