# What does PurpleLab use? PurpleLab (purplelab.com) shows public evidence of 25 tools, according to runsonwhat (last checked 2026-11-12). - Industry: Software - Size: 51–200 employees - Based in: Wayne, United States - Founded: 2015 - LinkedIn: https://www.linkedin.com/company/purplelab-inc ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2021-02 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Auth0](https://www.runsonwhat.com/reverse/auth0) | Auth & Identity | Custom domain | 2018-02 | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | 2017-10 | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain, Website code | 2017-10 | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | | [Mailjet](https://www.runsonwhat.com/reverse/mailjet) | Email Delivery | Email records, Website code | | | [JetBrains](https://www.runsonwhat.com/reverse/jetbrains) | Dev Tools | DNS verification records | | ## Recent changes at PurpleLab - 2026-11-04: started using [llms.txt](https://www.runsonwhat.com/reverse/llms-txt) ## FAQ ### What tools does PurpleLab use? As of November 2026, runsonwhat has found 25 tools at PurpleLab (purplelab.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and Google Cloud. Application: jQuery, GSAP and Auth0. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, LinkedIn Insight Tag and HubSpot. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 12, 2026. ### What cloud does PurpleLab run on? PurpleLab uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 78,107 companies runsonwhat tracks. ### What CRM does PurpleLab use? PurpleLab uses HubSpot for its CRM, alongside 6sense, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and PurpleLab has used it since at least October 2017. HubSpot is used by 98,108 companies runsonwhat tracks. ### What email provider does PurpleLab use? PurpleLab uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 737,886 companies runsonwhat tracks. ### What analytics tools does PurpleLab use? PurpleLab uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on purplelab.com. Google Analytics is used by 904,532 companies runsonwhat tracks. ### What is PurpleLab's website built with? PurpleLab uses HubSpot CMS for its website, according to runsonwhat (November 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS and code on purplelab.com, and PurpleLab has used it since at least October 2017. HubSpot CMS is used by 34,753 companies runsonwhat tracks. ### How long has PurpleLab used HubSpot? PurpleLab has used HubSpot since at least October 2017, going by the first public certificate of the purplelab.com subdomain that points at HubSpot. Other long-running tools at PurpleLab include HubSpot CMS (since October 2017), Auth0 (since February 2018) and Amazon CloudFront (since February 2021). ### Does PurpleLab use jQuery? Yes. runsonwhat found jQuery at PurpleLab through jQuery code on purplelab.com. jQuery is a Frontend tool used by 927,469 companies runsonwhat tracks. ### Has PurpleLab changed tools recently? Yes. On runsonwhat's rechecks, PurpleLab started using llms.txt (latest on November 4, 2026). A change counts only between two checks of purplelab.com done the same way. ### Which companies have a tech stack similar to PurpleLab's? The companies with the stacks most like PurpleLab's are Socloz, Zygos, SITE Technologies and Booku, according to runsonwhat (November 2026). Each shares 8 to 13 tools with PurpleLab, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what PurpleLab uses? runsonwhat reads public records only. Of the 25 tools at PurpleLab, 10 were found through code on purplelab.com, 5 through DNS records, 5 through subdomains that point at the vendor, 4 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and purplelab.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/purplelab.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.