# What does Pureformulas.com use? Pureformulas.com (pureformulas.com) shows public evidence of 30 tools, according to runsonwhat (last checked 2026-11-11). - Industry: Retail - Size: 51–200 employees - Based in: Miami, United States - Founded: 2005 - LinkedIn: https://www.linkedin.com/company/pureformulas-com ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, Website code | | | [Oracle Cloud](https://www.runsonwhat.com/reverse/oracle-cloud) | Hosting & Cloud | Email records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Constructor.io](https://www.runsonwhat.com/reverse/constructor-io) | Search | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Akamai mPulse](https://www.runsonwhat.com/reverse/akamai-mpulse) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code | | | [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code | | | [Bazaarvoice](https://www.runsonwhat.com/reverse/bazaarvoice) | Marketing | Website code | | | [Listrak](https://www.runsonwhat.com/reverse/listrak) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [DMARC Digests](https://www.runsonwhat.com/reverse/dmarcdigests) | Security & Compliance | Email records | | | [TrustArc](https://www.runsonwhat.com/reverse/trustarc) | Security & Compliance | Website code | | | [Sift](https://www.runsonwhat.com/reverse/sift) | Security & Compliance | Website code | | ## FAQ ### What tools does Pureformulas.com use? As of November 2026, runsonwhat has found 30 tools at Pureformulas.com (pureformulas.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Akamai. Application: jQuery, Google Fonts and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Akamai mPulse. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked November 11, 2026. ### What cloud does Pureformulas.com run on? Pureformulas.com uses Amazon Web Services for hosting and cloud infrastructure, alongside Oracle Cloud, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on pureformulas.com. Amazon Web Services is used by 147,744 companies runsonwhat tracks. ### What email provider does Pureformulas.com use? Pureformulas.com uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on pureformulas.com. Microsoft 365 is used by 739,101 companies runsonwhat tracks. ### What payment provider does Pureformulas.com use? Pureformulas.com uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on pureformulas.com. PayPal is used by 35,174 companies runsonwhat tracks. ### What analytics tools does Pureformulas.com use? Pureformulas.com uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on pureformulas.com. Google Analytics is used by 904,755 companies runsonwhat tracks. ### What is Pureformulas.com's website built with? Pureformulas.com uses Contentful for its website, according to runsonwhat (November 2026). runsonwhat found Contentful through Contentful code on pureformulas.com. Contentful is used by 4,373 companies runsonwhat tracks. ### Does Pureformulas.com use jQuery? Yes. runsonwhat found jQuery at Pureformulas.com through jQuery code on pureformulas.com. jQuery is a Frontend tool used by 927,491 companies runsonwhat tracks. ### Does Pureformulas.com use AI tools? Yes. runsonwhat has found Anthropic at Pureformulas.com; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Pureformulas.com may use more AI tools than these. ### Which companies have a tech stack similar to Pureformulas.com's? The companies with the stacks most like Pureformulas.com's are Lumens.com, Lovelygroup, Uncommon Goods and Dave & Adam's, according to runsonwhat (November 2026). Each shares 14 to 17 tools with Pureformulas.com, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Pureformulas.com uses? runsonwhat reads public records only. Of the 30 tools at Pureformulas.com, 21 were found through code on pureformulas.com, 5 through email records, 3 through DNS records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and pureformulas.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/pureformulas.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.