# What does Propensity use? Propensity (propensity.com) shows public evidence of 28 tools, according to runsonwhat (last checked 2026-11-01). - Industry: Software - Size: 11–50 employees - Based in: Exeter, United States - Founded: 2017 - LinkedIn: https://www.linkedin.com/company/propensity-tech ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain | 2022-06 | | [Heroku](https://www.runsonwhat.com/reverse/heroku) | Hosting & Cloud | Custom domain | 2022-07 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code | | | [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records, Website code | 2023-11 | | [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Custom domain, Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [Dealfront](https://www.runsonwhat.com/reverse/leadfeeder) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [HubSpot App Developer](https://www.runsonwhat.com/reverse/hubspot-developer) | Dev Tools | DNS verification records | | ## FAQ ### What tools does Propensity use? As of November 2026, runsonwhat has found 28 tools at Propensity (propensity.com) in public records. Edge & Hosting: Cloudflare, Microsoft Azure and Heroku. Application: jQuery, Google Fonts and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Crazy Egg. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 1, 2026. ### What cloud does Propensity run on? Propensity uses Microsoft Azure for hosting and cloud infrastructure, alongside Heroku, according to runsonwhat (November 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure, and Propensity has used it since at least June 2022. Microsoft Azure is used by 48,118 companies runsonwhat tracks. ### What CRM does Propensity use? Propensity uses HubSpot for its CRM, alongside Dealfront, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on propensity.com. HubSpot is used by 95,658 companies runsonwhat tracks. ### What email provider does Propensity use? Propensity uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 716,224 companies runsonwhat tracks. ### What does Propensity use for customer support? Propensity uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and Propensity has used it since at least November 2023. Zendesk is used by 42,498 companies runsonwhat tracks. ### What analytics tools does Propensity use? Propensity uses Google Analytics for analytics, alongside Google Tag Manager, Crazy Egg and Segment, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on propensity.com. Google Analytics is used by 899,768 companies runsonwhat tracks. ### How long has Propensity used Microsoft Azure? Propensity has used Microsoft Azure since at least June 2022, going by the first public certificate of the propensity.com subdomain that points at Microsoft Azure. Other long-running tools at Propensity include Heroku (since July 2022) and Zendesk (since November 2023). ### Does Propensity use jQuery? Yes. runsonwhat found jQuery at Propensity through jQuery code on propensity.com. jQuery is a Frontend tool used by 925,605 companies runsonwhat tracks. ### Does Propensity use AI tools? Yes. runsonwhat has found Anthropic at Propensity; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Propensity may use more AI tools than these. ### Which companies have a tech stack similar to Propensity's? The companies with the stacks most like Propensity's are Chathero, Nexla, Pi Datametrics and Accounttech, according to runsonwhat (November 2026). Each shares 11 to 16 tools with Propensity, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Propensity uses? runsonwhat reads public records only. Of the 28 tools at Propensity, 15 were found through code on propensity.com, 5 through DNS records, 4 through subdomains that point at the vendor, 3 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and propensity.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/propensity.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.