# What does Profu use?

Profu (profu.se) shows public evidence of 17 tools, according to runsonwhat (last checked 2026-11-11).

- Industry: Research
- Size: 11–50 employees
- Based in: Mölndal, Sweden
- Founded: 1987
- LinkedIn: https://www.linkedin.com/company/profu

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |
| [Rive](https://www.runsonwhat.com/reverse/rive) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [DatoCMS](https://www.runsonwhat.com/reverse/datocms) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code |  |
| [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records |  |

## Recent changes at Profu

- 2026-11-03: started using [CookieYes](https://www.runsonwhat.com/reverse/cookieyes)
- 2026-11-03: started using [Google Analytics](https://www.runsonwhat.com/reverse/ga)
- 2026-11-03: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads)
- 2026-10-30: started using [Anthropic](https://www.runsonwhat.com/reverse/anthropic)
- 2026-10-30: started using [OpenAI](https://www.runsonwhat.com/reverse/openai)

## FAQ

### What tools does Profu use?

As of November 2026, runsonwhat has found 17 tools at Profu (profu.se) in public records. Edge & Hosting: Vercel. Application: Google Fonts, Google Maps and Adobe Fonts. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads and DatoCMS. Company Ops: Microsoft 365, reCAPTCHA and CookieYes. Last checked November 11, 2026.

### What cloud does Profu run on?

Profu uses Vercel for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Vercel through a subdomain that points at Vercel and DNS records. Vercel is used by 53,228 companies runsonwhat tracks.

### What email provider does Profu use?

Profu uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 734,199 companies runsonwhat tracks.

### What analytics tools does Profu use?

Profu uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on profu.se. Google Analytics is used by 903,944 companies runsonwhat tracks.

### What is Profu's website built with?

Profu uses DatoCMS for its website, according to runsonwhat (November 2026). runsonwhat found DatoCMS through DatoCMS code on profu.se. DatoCMS is used by 927 companies runsonwhat tracks.

### Does Profu use Google Fonts?

Yes. runsonwhat found Google Fonts at Profu through Google Fonts code on profu.se. Google Fonts is a Media & UI tool used by 825,597 companies runsonwhat tracks.

### Does Profu use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at Profu; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Profu may use more AI tools than these.

### Has Profu changed tools recently?

Yes. On runsonwhat's rechecks, Profu started using CookieYes, Google Analytics and Google Ads (latest on November 3, 2026). A change counts only between two checks of profu.se done the same way.

### Which companies have a tech stack similar to Profu's?

The companies with the stacks most like Profu's are Acorn, Dogelon Warriors, Hyperplane (acquired By Nubank) and Fully, according to runsonwhat (November 2026). Each shares 5 to 6 tools with Profu, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Profu uses?

runsonwhat reads public records only. Of the 17 tools at Profu, 11 were found through code on profu.se, 4 through DNS records, 1 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and profu.se about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/profu.se (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
