# What does HMR use? HMR (profileplan.com) shows public evidence of 22 tools, according to runsonwhat (last checked 2026-10-11). - Industry: Health, Wellness and Fitness - Size: 201–1,000 employees - Based in: Sioux Falls, United States - Founded: 2012 - LinkedIn: https://www.linkedin.com/company/profile-by-sanford ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [Recharge](https://www.runsonwhat.com/reverse/recharge) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records | | | [Zoho](https://www.runsonwhat.com/reverse/zoho) | Sales & CRM | DNS verification records | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Email records, Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | | | [Judge.me](https://www.runsonwhat.com/reverse/judge-me) | Marketing | Website code | | | [Octane AI](https://www.runsonwhat.com/reverse/octane-ai) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | ## FAQ ### What tools does HMR use? As of October 2026, runsonwhat has found 22 tools at HMR (profileplan.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, Vimeo and Recharge. Data & Observability: Microsoft Clarity and Contentsquare. Go-to-market: Meta Pixel, Mailchimp and HubSpot. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 11, 2026. ### What CRM does HMR use? HMR uses HubSpot for its CRM, alongside Zoho and Salesforce, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 92,657 companies runsonwhat tracks. ### What email provider does HMR use? HMR uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 705,075 companies runsonwhat tracks. ### What payment provider does HMR use? HMR uses Recharge for payments and billing, according to runsonwhat (October 2026). runsonwhat found Recharge through Recharge code on profileplan.com. Recharge is used by 1,681 companies runsonwhat tracks. ### What analytics tools does HMR use? HMR uses Microsoft Clarity for analytics, alongside Contentsquare, according to runsonwhat (October 2026). runsonwhat found Microsoft Clarity through Microsoft Clarity code on profileplan.com. Microsoft Clarity is used by 127,778 companies runsonwhat tracks. ### What is HMR's website built with? HMR uses Shopify for its website, alongside HubSpot CMS, according to runsonwhat (October 2026). runsonwhat found Shopify through email records that authorize Shopify and code on profileplan.com. Shopify is used by 59,022 companies runsonwhat tracks. ### Does HMR use Google Fonts? Yes. runsonwhat found Google Fonts at HMR through Google Fonts code on profileplan.com. Google Fonts is a Media & UI tool used by 795,328 companies runsonwhat tracks. ### Which companies have a tech stack similar to HMR's? The companies with the stacks most like HMR's are Yes You Can!, Genuine Health – All Natural Supplements, Carlson Labs and Black Girl Vitamins, according to runsonwhat (October 2026). Each shares 9 to 13 tools with HMR, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what HMR uses? runsonwhat reads public records only. Of the 22 tools at HMR, 8 were found through code on profileplan.com, 7 through DNS records, 4 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and profileplan.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/profileplan.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.