# What does Spend Cloud use?

Spend Cloud (proactive.nl) shows public evidence of 14 tools, according to runsonwhat (last checked 2026-10-23).

- Industry: IT Services
- Size: 51–200 employees
- Based in: Haarlem, Netherlands
- Founded: 1999
- LinkedIn: https://www.linkedin.com/company/elari-software

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records |  |
| [Zoho](https://www.runsonwhat.com/reverse/zoho) | Sales & CRM | Email records |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Website code |  |
| [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |

## FAQ

### What tools does Spend Cloud use?

As of October 2026, runsonwhat has found 14 tools at Spend Cloud (proactive.nl) in public records. Edge & Hosting: Cloudflare and Google Cloud. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, LinkedIn Insight Tag and Brevo. Company Ops: Google Workspace and OneTrust. Last checked October 23, 2026.

### What cloud does Spend Cloud run on?

Spend Cloud uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 76,131 companies runsonwhat tracks.

### What CRM does Spend Cloud use?

Spend Cloud uses Zoho for its CRM, alongside Apollo.io, according to runsonwhat (October 2026). runsonwhat found Zoho through email records that authorize Zoho. Zoho is used by 63,050 companies runsonwhat tracks.

### What email provider does Spend Cloud use?

Spend Cloud uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 405,358 companies runsonwhat tracks.

### What analytics tools does Spend Cloud use?

Spend Cloud uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on proactive.nl. Google Analytics is used by 888,679 companies runsonwhat tracks.

### What is Spend Cloud's website built with?

Spend Cloud uses HubSpot CMS for its website, according to runsonwhat (October 2026). runsonwhat found HubSpot CMS through HubSpot CMS code on proactive.nl. HubSpot CMS is used by 33,442 companies runsonwhat tracks.

### Does Spend Cloud use Cloudflare?

Yes. runsonwhat found Cloudflare at Spend Cloud through Cloudflare code on proactive.nl. Cloudflare is a CDN & Edge tool used by 707,935 companies runsonwhat tracks.

### How does runsonwhat know what Spend Cloud uses?

runsonwhat reads public records only. Of the 14 tools at Spend Cloud, 9 were found through code on proactive.nl, 3 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and proactive.nl about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/proactive.nl (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.