# What does PrivateUpgrades use?

PrivateUpgrades (privateupgrades.com) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-11-04).

- Industry: Hospitality
- Size: 51–200 employees
- Based in: Teufen, Switzerland
- Founded: 2001
- LinkedIn: https://www.linkedin.com/company/privateupgrades

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain, Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code |  |
| [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |
| [PostHog](https://www.runsonwhat.com/reverse/posthog) | Analytics | Website code |  |
| [Smartlook](https://www.runsonwhat.com/reverse/smartlook) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [ActiveCampaign](https://www.runsonwhat.com/reverse/activecampaign) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code |  |
| [CookieFirst](https://www.runsonwhat.com/reverse/cookiefirst) | Security & Compliance | Website code |  |

## FAQ

### What tools does PrivateUpgrades use?

As of November 2026, runsonwhat has found 18 tools at PrivateUpgrades (privateupgrades.com) in public records. Edge & Hosting: Amazon Web Services and Amazon Route 53. Application: jQuery, Tailwind CSS and Lottie. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and ActiveCampaign. Company Ops: Microsoft 365, Amazon SES and CookieFirst. Last checked November 4, 2026.

### What cloud does PrivateUpgrades run on?

PrivateUpgrades uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on privateupgrades.com. Amazon Web Services is used by 147,285 companies runsonwhat tracks.

### What email provider does PrivateUpgrades use?

PrivateUpgrades uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 730,241 companies runsonwhat tracks.

### What analytics tools does PrivateUpgrades use?

PrivateUpgrades uses Google Analytics for analytics, alongside Google Tag Manager, PostHog and Smartlook, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on privateupgrades.com. Google Analytics is used by 903,757 companies runsonwhat tracks.

### What marketing software does PrivateUpgrades use?

PrivateUpgrades uses ActiveCampaign for marketing, according to runsonwhat (November 2026). runsonwhat found ActiveCampaign through email records that authorize ActiveCampaign. ActiveCampaign is used by 17,812 companies runsonwhat tracks.

### What monitoring tools does PrivateUpgrades use?

PrivateUpgrades uses Sentry for monitoring, according to runsonwhat (November 2026). runsonwhat found Sentry through Sentry code on privateupgrades.com. Sentry is used by 80,024 companies runsonwhat tracks.

### Does PrivateUpgrades use jQuery?

Yes. runsonwhat found jQuery at PrivateUpgrades through jQuery code on privateupgrades.com. jQuery is a Frontend tool used by 927,166 companies runsonwhat tracks.

### Which companies have a tech stack similar to PrivateUpgrades's?

The companies with the stacks most like PrivateUpgrades' are MME GROUP, ByNext, Calvary Healing Center and Clôture Nordik, according to runsonwhat (November 2026). Each shares 6 to 9 tools with PrivateUpgrades, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what PrivateUpgrades uses?

runsonwhat reads public records only. Of the 18 tools at PrivateUpgrades, 11 were found through code on privateupgrades.com, 3 through DNS records, 2 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and privateupgrades.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/privateupgrades.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.