# What does Princess Auto use? Princess Auto (princessauto.com) shows public evidence of 34 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Retail - Size: 1,001–5,000 employees - Based in: Winnipeg, Canada - Founded: 1963 - LinkedIn: https://www.linkedin.com/company/princess-auto ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Twilio](https://www.runsonwhat.com/reverse/twilio) | Backend & Database | DNS verification records | | | [Constructor.io](https://www.runsonwhat.com/reverse/constructor-io) | Search | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code | | | [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code | | | [Noibu](https://www.runsonwhat.com/reverse/noibu) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code | | | [BigCommerce](https://www.runsonwhat.com/reverse/bigcommerce) | Website & CMS | Website code | | | [Bazaarvoice](https://www.runsonwhat.com/reverse/bazaarvoice) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records | | | [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records | | | [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records | | | [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records | | | [Cisco Secure Email](https://www.runsonwhat.com/reverse/cisco-email) | Security & Compliance | Email records | | | [Dropbox](https://www.runsonwhat.com/reverse/dropbox) | Collaboration | DNS verification records, Website code | | ## Recent changes at Princess Auto - 2026-10-09: started using [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) - 2026-10-09: started using [Webex](https://www.runsonwhat.com/reverse/webex) ## FAQ ### What tools does Princess Auto use? As of October 2026, runsonwhat has found 34 tools at Princess Auto (princessauto.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and Amazon Web Services. Application: YouTube, React and Next.js. Data & Observability: Google Analytics, Google Tag Manager and New Relic. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Apple Business and Exclaimer. Last checked October 20, 2026. ### What cloud does Princess Auto run on? Princess Auto uses Amazon Web Services for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on princessauto.com. Amazon Web Services is used by 145,638 companies runsonwhat tracks. ### What sales tools does Princess Auto use? The sales tools runsonwhat has found at Princess Auto are ZoomInfo (October 2026); no CRM shows up in Princess Auto's public records. runsonwhat found ZoomInfo through ZoomInfo code on princessauto.com. ZoomInfo is used by 16,663 companies runsonwhat tracks. ### What email provider does Princess Auto use? Princess Auto uses Microsoft 365 for email and office software, alongside Apple Business and Exclaimer, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 710,170 companies runsonwhat tracks. ### What analytics tools does Princess Auto use? Princess Auto uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on princessauto.com. Google Analytics is used by 879,722 companies runsonwhat tracks. ### What is Princess Auto's website built with? Princess Auto uses Contentful for its website, alongside BigCommerce, according to runsonwhat (October 2026). runsonwhat found Contentful through Contentful code on princessauto.com. Contentful is used by 4,168 companies runsonwhat tracks. ### Does Princess Auto use Cloudflare? Yes. runsonwhat found Cloudflare at Princess Auto through Cloudflare code on princessauto.com. Cloudflare is a CDN & Edge tool used by 702,991 companies runsonwhat tracks. ### Does Princess Auto use AI tools? Yes. runsonwhat has found Anthropic at Princess Auto; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Princess Auto may use more AI tools than these. ### Has Princess Auto changed tools recently? Yes. On runsonwhat's rechecks, Princess Auto started using Exclaimer and Webex (latest on October 9, 2026). A change counts only between two checks of princessauto.com done the same way. ### Which companies have a tech stack similar to Princess Auto's? The companies with the stacks most like Princess Auto's are Little Burgundy, Wair, City Beach United States and Furniture Village, according to runsonwhat (October 2026). Each shares 14 to 17 tools with Princess Auto, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Princess Auto uses? runsonwhat reads public records only. Of the 34 tools at Princess Auto, 20 were found through code on princessauto.com, 9 through DNS records, 4 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and princessauto.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/princessauto.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.