# What does Primera Base use? Primera Base (primerabase.com) shows public evidence of 21 tools, according to runsonwhat (last checked 2026-10-31). - Industry: Human Resources - Size: 11–50 employees - Based in: Ciudad Santa Catarina, Mexico - Founded: 2019 - LinkedIn: https://www.linkedin.com/company/primera-base-hr ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain, Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Smartlook](https://www.runsonwhat.com/reverse/smartlook) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Custom domain, Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [ActiveCampaign](https://www.runsonwhat.com/reverse/activecampaign) | Marketing | Email records, Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain, Email records, Website code | | ## FAQ ### What tools does Primera Base use? As of November 2026, runsonwhat has found 21 tools at Primera Base (primerabase.com) in public records. Edge & Hosting: Amazon Web Services and Amazon Route 53. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 31, 2026. ### What cloud does Primera Base run on? Primera Base uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on primerabase.com. Amazon Web Services is used by 146,879 companies runsonwhat tracks. ### What email provider does Primera Base use? Primera Base uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 720,922 companies runsonwhat tracks. ### What analytics tools does Primera Base use? Primera Base uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on primerabase.com. Google Analytics is used by 905,989 companies runsonwhat tracks. ### What is Primera Base's website built with? Primera Base uses WordPress for its website, alongside Elementor, according to runsonwhat (November 2026). runsonwhat found WordPress through a subdomain that points at WordPress and code on primerabase.com. WordPress is used by 607,119 companies runsonwhat tracks. ### What marketing software does Primera Base use? Primera Base uses Mailchimp for marketing, alongside ActiveCampaign, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 117,859 companies runsonwhat tracks. ### Does Primera Base use jQuery? Yes. runsonwhat found jQuery at Primera Base through jQuery code on primerabase.com. jQuery is a Frontend tool used by 929,916 companies runsonwhat tracks. ### Which companies have a tech stack similar to Primera Base's? The companies with the stacks most like Primera Base's are Hatchers, AHM Insights, Unipi Technology and NAPIER MARKETING GROUP, according to runsonwhat (November 2026). Each shares 3 to 15 tools with Primera Base, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Primera Base uses? runsonwhat reads public records only. Of the 21 tools at Primera Base, 11 were found through code on primerabase.com, 4 through DNS records, 3 through subdomains that point at the vendor and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and primerabase.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/primerabase.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.