# What does Primark use? Primark (primark.com) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Retail - Size: 10,000+ employees - Based in: Ireland - Founded: 1969 ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, Website code | | | [IBM Cloud](https://www.runsonwhat.com/reverse/ibm-cloud) | Hosting & Cloud | DNS verification records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Salesforce Personalization](https://www.runsonwhat.com/reverse/salesforce-personalization) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records | | | [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code | | | [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Custom domain | | | [Amplience](https://www.runsonwhat.com/reverse/amplience) | Website & CMS | Custom domain | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | DNS verification records, Website code | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records | | | [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [SAP SuccessFactors](https://www.runsonwhat.com/reverse/sap-successfactors) | People & HR | Email records | | | [Radancy](https://www.runsonwhat.com/reverse/radancy) | People & HR | Custom domain | | | [Staffbase](https://www.runsonwhat.com/reverse/staffbase) | Collaboration | Email records | | ## Recent changes at Primark - 2026-10-09: started using [IBM Cloud](https://www.runsonwhat.com/reverse/ibm-cloud) - 2026-10-09: started using [SAP SuccessFactors](https://www.runsonwhat.com/reverse/sap-successfactors) - 2026-10-09: started using [Staffbase](https://www.runsonwhat.com/reverse/staffbase) ## FAQ ### What tools does Primark use? As of October 2026, runsonwhat has found 24 tools at Primark (primark.com) in public records. Edge & Hosting: Akamai and IBM Cloud. Application: React and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Salesforce Personalization. Go-to-market: Meta Pixel, Apollo.io and Salesforce Marketing Cloud. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked October 20, 2026. ### What cloud does Primark run on? Primark uses IBM Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found IBM Cloud through a DNS verification record for IBM Cloud. IBM Cloud is used by 961 companies runsonwhat tracks. ### What sales tools does Primark use? The sales tools runsonwhat has found at Primark are Apollo.io (October 2026); no CRM shows up in Primark's public records. runsonwhat found Apollo.io through Apollo.io code on primark.com. Apollo.io is used by 10,918 companies runsonwhat tracks. ### What email provider does Primark use? Primark uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on primark.com. Microsoft 365 is used by 705,155 companies runsonwhat tracks. ### What analytics tools does Primark use? Primark uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on primark.com. Google Analytics is used by 861,379 companies runsonwhat tracks. ### What is Primark's website built with? Primark uses Amplience for its website, according to runsonwhat (October 2026). runsonwhat found Amplience through a subdomain that points at Amplience. Amplience is used by 221 companies runsonwhat tracks. ### Does Primark use Meta Pixel? Yes. runsonwhat found Meta Pixel at Primark through a DNS verification record for Meta Pixel. Meta Pixel is a Ads & Pixels tool used by 388,627 companies runsonwhat tracks. ### Has Primark changed tools recently? Yes. On runsonwhat's rechecks, Primark started using IBM Cloud, SAP SuccessFactors and Staffbase (latest on October 9, 2026). A change counts only between two checks of primark.com done the same way. ### Which companies have a tech stack similar to Primark's? The companies with the stacks most like Primark's are Crate & Barrel, CB2, IKEA and GameStop, according to runsonwhat (October 2026). Each shares 7 to 15 tools with Primark, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Primark uses? runsonwhat reads public records only. Of the 24 tools at Primark, 9 were found through DNS records, 6 through code on primark.com, 5 through email records and 4 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and primark.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/primark.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.