# What does Prima use? Prima (prima.co.uk) shows public evidence of 39 tools, according to runsonwhat (last checked 2026-11-09). - Based in: United Kingdom - LinkedIn: https://www.linkedin.com/company/hearst-magazines-uk ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Custom domain, DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code | | | [Parse.ly](https://www.runsonwhat.com/reverse/parsely) | Analytics | Website code | | | [Marfeel](https://www.runsonwhat.com/reverse/marfeel) | Analytics | Website code | | | [Simple Analytics](https://www.runsonwhat.com/reverse/simple-analytics) | Analytics | Website code | | | [SpeedCurve](https://www.runsonwhat.com/reverse/speedcurve) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code, Website config | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config | | | [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website code, Website config | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config | | | [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config | | | [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website config | | | [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config | | | [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code | | | [Outbrain](https://www.runsonwhat.com/reverse/outbrain) | Ads & Pixels | Website config | | | [Cxense](https://www.runsonwhat.com/reverse/cxense) | Marketing | Website code | | | [Integral Ad Science](https://www.runsonwhat.com/reverse/integral-ad-science) | Ads & Pixels | Website code | | | [Skai](https://www.runsonwhat.com/reverse/skai) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records | | ## FAQ ### What tools does Prima use? As of November 2026, runsonwhat has found 39 tools at Prima (prima.co.uk) in public records. Edge & Hosting: Amazon Route 53 and Fastly. Application: Vimeo and Next.js. Data & Observability: Google Analytics, comScore and Parse.ly. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, reCAPTCHA and GlobalSign. Last checked November 9, 2026. ### What email provider does Prima use? Prima uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 736,680 companies runsonwhat tracks. ### What analytics tools does Prima use? Prima uses Google Analytics for analytics, alongside comScore, Parse.ly and Marfeel, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on prima.co.uk. Google Analytics is used by 904,091 companies runsonwhat tracks. ### What marketing software does Prima use? Prima uses Cxense for marketing, according to runsonwhat (November 2026). runsonwhat found Cxense through Cxense code on prima.co.uk. Cxense is used by 1,329 companies runsonwhat tracks. ### What monitoring tools does Prima use? Prima uses SpeedCurve for monitoring, according to runsonwhat (November 2026). runsonwhat found SpeedCurve through SpeedCurve code on prima.co.uk. SpeedCurve is used by 478 companies runsonwhat tracks. ### Does Prima use Google Ads? Yes. runsonwhat found Google Ads at Prima through Google Ads code on prima.co.uk. Google Ads is a Ads & Pixels tool used by 540,362 companies runsonwhat tracks. ### Which companies have a tech stack similar to Prima's? The companies with the stacks most like Prima's are Veranda, Good Housekeeping, Runner and Road & Track, according to runsonwhat (November 2026). Each shares 36 to 38 tools with Prima, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Prima uses? runsonwhat reads public records only. Of the 39 tools at Prima, 22 were found through code on prima.co.uk, 10 through website configuration files, 5 through DNS records, 1 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and prima.co.uk about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/prima.co.uk (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.