# What does Preferred Direct use?

Preferred Direct (preferreddirect.com) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-08).

- Industry: Printing
- Size: 51–200 employees
- Based in: Norfolk, United States
- Founded: 1987
- LinkedIn: https://www.linkedin.com/company/preferred-direct-marketing

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code |  |
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | DNS records, Website code |  |
| [Fly.io](https://www.runsonwhat.com/reverse/fly) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [HighLevel](https://www.runsonwhat.com/reverse/highlevel) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code |  |

## FAQ

### What tools does Preferred Direct use?

As of October 2026, runsonwhat has found 18 tools at Preferred Direct (preferreddirect.com) in public records. Edge & Hosting: GoDaddy, Fastly and Fly.io. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, reCAPTCHA and CookieYes. Last checked October 8, 2026.

### What cloud does Preferred Direct run on?

Preferred Direct uses Fly.io for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Fly.io through Fly.io code on preferreddirect.com. Fly.io is used by 3,835 companies runsonwhat tracks.

### What CRM does Preferred Direct use?

Preferred Direct uses HighLevel for its CRM, according to runsonwhat (October 2026). runsonwhat found HighLevel through HighLevel code on preferreddirect.com. HighLevel is used by 6,094 companies runsonwhat tracks.

### What email provider does Preferred Direct use?

Preferred Direct uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on preferreddirect.com. Microsoft 365 is used by 704,049 companies runsonwhat tracks.

### What analytics tools does Preferred Direct use?

Preferred Direct uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on preferreddirect.com. Google Analytics is used by 856,559 companies runsonwhat tracks.

### What is Preferred Direct's website built with?

Preferred Direct uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on preferreddirect.com. WordPress is used by 584,325 companies runsonwhat tracks.

### Does Preferred Direct use jQuery?

Yes. runsonwhat found jQuery at Preferred Direct through jQuery code on preferreddirect.com. jQuery is a Frontend tool used by 900,009 companies runsonwhat tracks.

### Which companies have a tech stack similar to Preferred Direct's?

The companies with the stacks most like Preferred Direct's are Grace Village Retirement Community, Planters Broadband Coopertive, Fresh Farms and American Exchange, according to runsonwhat (October 2026). Each shares 8 to 11 tools with Preferred Direct, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Preferred Direct uses?

runsonwhat reads public records only. Of the 18 tools at Preferred Direct, 15 were found through code on preferreddirect.com, 2 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and preferreddirect.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/preferreddirect.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.