# What does Upland Software use? Upland Software (pragmatech.com) shows public evidence of 30 tools, according to runsonwhat (last checked 2026-10-23). - Industry: Software - Size: 51–200 employees - Based in: United States - LinkedIn: https://www.linkedin.com/company/upland-software ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Email records, DNS records | | | [Kinsta](https://www.runsonwhat.com/reverse/kinsta) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code | | | [CaliberMind](https://www.runsonwhat.com/reverse/calibermind) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Website code | | | [ClickCease](https://www.runsonwhat.com/reverse/clickcease) | Ads & Pixels | Website code | | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | | [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code | | | [Qualified](https://www.runsonwhat.com/reverse/qualified) | Sales & CRM | Website code | | | [Storylane](https://www.runsonwhat.com/reverse/storylane) | Marketing | Website code | | | [Unify](https://www.runsonwhat.com/reverse/unify) | Sales & CRM | Website code | | | [TechTarget](https://www.runsonwhat.com/reverse/techtarget) | Sales & CRM | Website code | | | [LeadLander](https://www.runsonwhat.com/reverse/leadlander) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | ## FAQ ### What tools does Upland Software use? As of October 2026, runsonwhat has found 30 tools at Upland Software (pragmatech.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and Kinsta. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: reCAPTCHA and OneTrust. Last checked October 23, 2026. ### What cloud does Upland Software run on? Upland Software uses Kinsta for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Kinsta through Kinsta code on pragmatech.com. Kinsta is used by 12,843 companies runsonwhat tracks. ### What sales tools does Upland Software use? The sales tools runsonwhat has found at Upland Software are Calendly, ZoomInfo, 6sense and Qualified (October 2026); no CRM shows up in Upland Software's public records. runsonwhat found Calendly through Calendly code on pragmatech.com. ### What analytics tools does Upland Software use? Upland Software uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and CaliberMind, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on pragmatech.com. Google Analytics is used by 874,998 companies runsonwhat tracks. ### What is Upland Software's website built with? Upland Software uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on pragmatech.com. WordPress is used by 594,350 companies runsonwhat tracks. ### What marketing software does Upland Software use? Upland Software uses Marketo for marketing, alongside G2 and Storylane, according to runsonwhat (October 2026). runsonwhat found Marketo through Marketo code on pragmatech.com. Marketo is used by 8,875 companies runsonwhat tracks. ### Does Upland Software use jQuery? Yes. runsonwhat found jQuery at Upland Software through jQuery code on pragmatech.com. jQuery is a Frontend tool used by 912,524 companies runsonwhat tracks. ### Which companies have a tech stack similar to Upland Software's? The companies with the stacks most like Upland Software's are Objectif Lune, Upland Software, Upland Comsci and Upland Ro Innovation, according to runsonwhat (October 2026). Each shares 29 to 29 tools with Upland Software, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Upland Software uses? runsonwhat reads public records only. Of the 30 tools at Upland Software, 29 were found through code on pragmatech.com, 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and pragmatech.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/pragmatech.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.