# What does PotentialSquared use?

PotentialSquared (potential2.com) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Management Consulting
- Size: 11–50 employees
- Based in: Hemel Hempstead, United Kingdom
- Founded: 2001
- LinkedIn: https://www.linkedin.com/company/potential-squared-international

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code |  |
| [Rank Math](https://www.runsonwhat.com/reverse/rankmath) | Website & CMS | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Email records |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records |  |

## FAQ

### What tools does PotentialSquared use?

As of October 2026, runsonwhat has found 18 tools at PotentialSquared (potential2.com) in public records. Edge & Hosting: Amazon Route 53. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics and Hotjar. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Apple Business and Mailchimp Transactional. Last checked October 20, 2026.

### What CRM does PotentialSquared use?

PotentialSquared uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 94,541 companies runsonwhat tracks.

### What email provider does PotentialSquared use?

PotentialSquared uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 713,851 companies runsonwhat tracks.

### What analytics tools does PotentialSquared use?

PotentialSquared uses Google Analytics for analytics, alongside Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on potential2.com. Google Analytics is used by 886,942 companies runsonwhat tracks.

### What is PotentialSquared's website built with?

PotentialSquared uses WordPress for its website, alongside Rank Math, Shopify and HubSpot CMS, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on potential2.com. WordPress is used by 599,766 companies runsonwhat tracks.

### Does PotentialSquared use jQuery?

Yes. runsonwhat found jQuery at PotentialSquared through jQuery code on potential2.com. jQuery is a Frontend tool used by 919,591 companies runsonwhat tracks.

### How does runsonwhat know what PotentialSquared uses?

runsonwhat reads public records only. Of the 18 tools at PotentialSquared, 9 were found through code on potential2.com, 4 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and potential2.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/potential2.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.