# What does Potential use?

Potential (potential.com) shows public evidence of 23 tools, according to runsonwhat (last checked 2026-10-26).

- Industry: Program Development
- Size: 11–50 employees
- Based in: Dubai, United Arab Emirates
- Founded: 2005
- LinkedIn: https://www.linkedin.com/company/potential

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | DNS verification records, Website code |  |
| [Motion](https://www.runsonwhat.com/reverse/framer-motion) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [WhatsApp Business](https://www.runsonwhat.com/reverse/whatsapp) | Support & Docs | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code |  |
| [Google AdSense](https://www.runsonwhat.com/reverse/google-adsense) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code |  |
| [Replit](https://www.runsonwhat.com/reverse/replit) | Dev Tools | DNS verification records |  |

## FAQ

### What tools does Potential use?

As of October 2026, runsonwhat has found 23 tools at Potential (potential.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Google Cloud. Application: Google Fonts, YouTube and Stripe. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and WhatsApp Business. Company Ops: Microsoft 365, reCAPTCHA and Amazon SES. Last checked October 26, 2026.

### What cloud does Potential run on?

Potential uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on potential.com. Amazon Web Services is used by 146,156 companies runsonwhat tracks.

### What CRM does Potential use?

Potential uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on potential.com. HubSpot is used by 95,133 companies runsonwhat tracks.

### What email provider does Potential use?

Potential uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 716,483 companies runsonwhat tracks.

### What does Potential use for customer support?

Potential uses WhatsApp Business for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found WhatsApp Business through WhatsApp Business code on potential.com. WhatsApp Business is used by 136,693 companies runsonwhat tracks.

### What payment provider does Potential use?

Potential uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on potential.com. Stripe is used by 29,683 companies runsonwhat tracks.

### Does Potential use Google Fonts?

Yes. runsonwhat found Google Fonts at Potential through Google Fonts code on potential.com. Google Fonts is a Media & UI tool used by 817,599 companies runsonwhat tracks.

### Which companies have a tech stack similar to Potential's?

The companies with the stacks most like Potential's are Heim Realty, Ingeni Health, Urban Robotics and A1 Enterprise Risk Management Software, according to runsonwhat (October 2026). Each shares 3 to 7 tools with Potential, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Potential uses?

runsonwhat reads public records only. Of the 23 tools at Potential, 15 were found through code on potential.com, 4 through DNS records and 4 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and potential.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/potential.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
