# What does Popular, Inc. use? Popular, Inc. (popular.com) shows public evidence of 25 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Financial Services - Based in: United States - Founded: 1893 - LinkedIn: https://www.linkedin.com/company/popularbank ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Qualtrics](https://www.runsonwhat.com/reverse/qualtrics) | Analytics | Website code | | | [Salesforce Personalization](https://www.runsonwhat.com/reverse/salesforce-personalization) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | DNS verification records, Website code | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records | | | [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records | | | [SAP SuccessFactors](https://www.runsonwhat.com/reverse/sap-successfactors) | People & HR | Custom domain, DNS verification records | 2013-06 | | [Agari](https://www.runsonwhat.com/reverse/agari) | Security & Compliance | Email records | | | [HashiCorp Cloud](https://www.runsonwhat.com/reverse/hashicorp) | Dev Tools | DNS verification records | | | [Radware](https://www.runsonwhat.com/reverse/radware) | Security & Compliance | Custom domain | 2023-08 | ## FAQ ### What tools does Popular use? As of October 2026, runsonwhat has found 25 tools at Popular (popular.com) in public records. Edge & Hosting: Amazon Web Services and Amazon Route 53. Application: jQuery, YouTube and Lottie. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Salesforce. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 20, 2026. ### What cloud does Popular run on? Popular uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on popular.com. Amazon Web Services is used by 145,984 companies runsonwhat tracks. ### What CRM does Popular use? Popular uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through Salesforce code on popular.com. Salesforce is used by 34,297 companies runsonwhat tracks. ### What email provider does Popular use? Popular uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on popular.com. Microsoft 365 is used by 715,067 companies runsonwhat tracks. ### What analytics tools does Popular use? Popular uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Qualtrics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on popular.com. Google Analytics is used by 888,679 companies runsonwhat tracks. ### What does Popular use for hiring and HR? Popular uses SAP SuccessFactors for hiring and HR, according to runsonwhat (October 2026). runsonwhat found SAP SuccessFactors through a subdomain that points at SAP SuccessFactors and a DNS verification record, and Popular has used it since at least June 2013. SAP SuccessFactors is used by 3,257 companies runsonwhat tracks. ### How long has Popular used SAP SuccessFactors? Popular has used SAP SuccessFactors since at least June 2013, going by the first public certificate of the popular.com subdomain that points at SAP SuccessFactors. Other long-running tools at Popular include Radware (since August 2023). ### Does Popular use jQuery? Yes. runsonwhat found jQuery at Popular through jQuery code on popular.com. jQuery is a Frontend tool used by 920,629 companies runsonwhat tracks. ### Which companies have a tech stack similar to Popular's? The companies with the stacks most like Popular's are Flagstar Bank, First Data, Fiserv and Discovery, according to runsonwhat (October 2026). Each shares 5 to 16 tools with Popular, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Popular uses? runsonwhat reads public records only. Of the 25 tools at Popular, 12 were found through code on popular.com, 8 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and popular.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/popular.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.