# What does Pointer Strategy use?

Pointer Strategy (pointerstrategy.com) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-10-11).

- Industry: E-commerce
- Size: 11–50 employees
- Based in: Melbourne, Australia
- Founded: 2019
- LinkedIn: https://www.linkedin.com/company/pointer-strategy

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code |  |
| [PostHog](https://www.runsonwhat.com/reverse/posthog) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code |  |
| [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | DNS verification records |  |
| [Attio](https://www.runsonwhat.com/reverse/attio) | Sales & CRM | DNS verification records |  |
| [Senja](https://www.runsonwhat.com/reverse/senja) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Resend](https://www.runsonwhat.com/reverse/resend) | Email Delivery | Email records |  |
| [Teamtailor](https://www.runsonwhat.com/reverse/teamtailor) | People & HR | Custom domain |  |

## FAQ

### What tools does Pointer Strategy use?

As of October 2026, runsonwhat has found 19 tools at Pointer Strategy (pointerstrategy.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts and React. Data & Observability: Google Analytics, Google Tag Manager and web-vitals. Go-to-market: Meta Pixel, LinkedIn Insight Tag and HubSpot. Company Ops: Google Workspace, Apple Business and Resend. Last checked October 11, 2026.

### What CRM does Pointer Strategy use?

Pointer Strategy uses HubSpot for its CRM, alongside Attio, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on pointerstrategy.com. HubSpot is used by 92,059 companies runsonwhat tracks.

### What email provider does Pointer Strategy use?

Pointer Strategy uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on pointerstrategy.com. Google Workspace is used by 397,535 companies runsonwhat tracks.

### What analytics tools does Pointer Strategy use?

Pointer Strategy uses Google Analytics for analytics, alongside Google Tag Manager and PostHog, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on pointerstrategy.com. Google Analytics is used by 852,356 companies runsonwhat tracks.

### What marketing software does Pointer Strategy use?

Pointer Strategy uses Ahrefs for marketing, alongside Senja, according to runsonwhat (October 2026). runsonwhat found Ahrefs through a DNS verification record for Ahrefs. Ahrefs is used by 22,972 companies runsonwhat tracks.

### What does Pointer Strategy use for hiring and HR?

Pointer Strategy uses Teamtailor for hiring and HR, according to runsonwhat (October 2026). runsonwhat found Teamtailor through a subdomain that points at Teamtailor. Teamtailor is used by 2,538 companies runsonwhat tracks.

### Does Pointer Strategy use Google Fonts?

Yes. runsonwhat found Google Fonts at Pointer Strategy through Google Fonts code on pointerstrategy.com. Google Fonts is a Media & UI tool used by 790,954 companies runsonwhat tracks.

### Which companies have a tech stack similar to Pointer Strategy's?

The companies with the stacks most like Pointer Strategy's are VetRec, Luxury Supercar Rentals Dubai, AnotherZero and Web Tonic, according to runsonwhat (October 2026). Each shares 8 to 9 tools with Pointer Strategy, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Pointer Strategy uses?

runsonwhat reads public records only. Of the 19 tools at Pointer Strategy, 9 were found through code on pointerstrategy.com, 5 through DNS records, 3 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and pointerstrategy.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/pointerstrategy.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.