# What does gotoAndPlay use?

gotoAndPlay (play.ee) shows public evidence of 17 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Software
- Size: 11–50 employees
- Based in: Tartu, Estonia
- Founded: 2011
- LinkedIn: https://www.linkedin.com/company/gotoandplay

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Rank Math](https://www.runsonwhat.com/reverse/rankmath) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records |  |

## FAQ

### What tools does gotoAndPlay use?

As of October 2026, runsonwhat has found 17 tools at gotoAndPlay (play.ee) in public records. Application: Vimeo, YouTube and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Rank Math. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 20, 2026.

### What email provider does gotoAndPlay use?

gotoAndPlay uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,964 companies runsonwhat tracks.

### What analytics tools does gotoAndPlay use?

gotoAndPlay uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on play.ee. Google Analytics is used by 889,603 companies runsonwhat tracks.

### What is gotoAndPlay's website built with?

gotoAndPlay uses WordPress for its website, alongside Rank Math, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on play.ee. WordPress is used by 600,946 companies runsonwhat tracks.

### Does gotoAndPlay use Google Ads?

Yes. runsonwhat found Google Ads at gotoAndPlay through Google Ads code on play.ee. Google Ads is a Ads & Pixels tool used by 516,186 companies runsonwhat tracks.

### Does gotoAndPlay use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at gotoAndPlay; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so gotoAndPlay may use more AI tools than these.

### How does runsonwhat know what gotoAndPlay uses?

runsonwhat reads public records only. Of the 17 tools at gotoAndPlay, 10 were found through code on play.ee, 6 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and play.ee about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/play.ee (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.