# What does Rakuten use? Rakuten (play.com) shows public evidence of 34 tools, according to runsonwhat (last checked 2026-11-02). - LinkedIn: https://www.linkedin.com/company/rakutenrewards ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website config | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config | | | [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config | | | [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config | | | [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config | | | [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config | | | [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website config | | | [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config | | | [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code | | | [Simpli.fi](https://www.runsonwhat.com/reverse/simplifi) | Ads & Pixels | Website code | | | [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code | | | [Outbrain](https://www.runsonwhat.com/reverse/outbrain) | Ads & Pixels | Website config | | | [Nativo](https://www.runsonwhat.com/reverse/nativo) | Ads & Pixels | Website code | | | [Rokt](https://www.runsonwhat.com/reverse/rokt) | Marketing | Website code | | | [Magellan AI](https://www.runsonwhat.com/reverse/magellan-ai) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [AudioEye](https://www.runsonwhat.com/reverse/audioeye) | Security & Compliance | Website code | | ## Recent changes at Rakuten - 2026-10-25: started using [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) - 2026-10-25: started using [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) - 2026-10-25: started using [AudioEye](https://www.runsonwhat.com/reverse/audioeye) - 2026-10-25: started using [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) - 2026-10-25: started using [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) - 2026-10-25: started using [Criteo](https://www.runsonwhat.com/reverse/criteo) - 2026-10-25: started using [Google Analytics](https://www.runsonwhat.com/reverse/ga) - 2026-10-25: started using [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) - 2026-10-25: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads) - 2026-10-25: started using [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) - 2026-10-25: started using [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) - 2026-10-25: started using [Magellan AI](https://www.runsonwhat.com/reverse/magellan-ai) ## FAQ ### What tools does Rakuten use? As of November 2026, runsonwhat has found 34 tools at Rakuten (play.com) in public records. Application: Next.js. Data & Observability: Google Analytics and Crazy Egg. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: AudioEye. Last checked November 2, 2026. ### What analytics tools does Rakuten use? Rakuten uses Google Analytics for analytics, alongside Crazy Egg, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on play.com. Google Analytics is used by 906,124 companies runsonwhat tracks. ### What marketing software does Rakuten use? Rakuten uses Rokt for marketing, according to runsonwhat (November 2026). runsonwhat found Rokt through Rokt code on play.com. Rokt is used by 956 companies runsonwhat tracks. ### Does Rakuten use Google Ads? Yes. runsonwhat found Google Ads at Rakuten through Google Ads code on play.com. Google Ads is a Ads & Pixels tool used by 541,929 companies runsonwhat tracks. ### Has Rakuten changed tools recently? Yes. On runsonwhat's rechecks, Rakuten started using Amazon Advertising, Amazon Publisher Services and AudioEye (latest on October 25, 2026). A change counts only between two checks of play.com done the same way. ### Which companies have a tech stack similar to Rakuten's? The companies with the stacks most like Rakuten's are Novig, Anytime Fitness Mexico, Anytime Fitness and American Diabetes Association, according to runsonwhat (November 2026). Each shares 7 to 10 tools with Rakuten, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Rakuten uses? runsonwhat reads public records only. Of the 34 tools at Rakuten, 19 were found through code on play.com, 15 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and play.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/play.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.