# What does The Platform Group use?

The Platform Group (platform.la) shows public evidence of 12 tools, according to runsonwhat (last checked 2026-10-30).

- Industry: Marketing and Advertising
- Size: 11–50 employees
- Based in: Hermosa Beach, United States
- Founded: 2012
- LinkedIn: https://www.linkedin.com/company/platformla

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | DNS verification records |  |
| [Box](https://www.runsonwhat.com/reverse/box) | Collaboration | DNS verification records |  |

## FAQ

### What tools does The Platform Group use?

As of November 2026, runsonwhat has found 12 tools at The Platform Group (platform.la) in public records. Edge & Hosting: Cloudflare. Application: Vimeo. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads and HubSpot. Company Ops: Microsoft 365, Google Workspace and Atlassian. Last checked October 30, 2026.

### What CRM does The Platform Group use?

The Platform Group uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on platform.la. HubSpot is used by 95,527 companies runsonwhat tracks.

### What email provider does The Platform Group use?

The Platform Group uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,275 companies runsonwhat tracks.

### What analytics tools does The Platform Group use?

The Platform Group uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on platform.la. Google Analytics is used by 899,650 companies runsonwhat tracks.

### Does The Platform Group use Cloudflare?

Yes. runsonwhat found Cloudflare at The Platform Group through DNS records that point at Cloudflare and email records. Cloudflare is a CDN & Edge tool used by 714,483 companies runsonwhat tracks.

### How does runsonwhat know what The Platform Group uses?

runsonwhat reads public records only. Of the 12 tools at The Platform Group, 6 were found through DNS records, 5 through code on platform.la and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and platform.la about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/platform.la (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.