# What does Trax Retail use?

Trax Retail (planorama.com) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-11-03).

- Industry: IT Services
- Size: 51–200 employees
- Based in: Paris, France
- Founded: 2007
- LinkedIn: https://www.linkedin.com/company/the-planorama-group

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [OVHcloud](https://www.runsonwhat.com/reverse/ovh) | Hosting & Cloud | Custom domain, DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records |  |

## Recent changes at Trax Retail

- 2026-11-03: started using [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot)
- 2026-11-03: stopped using [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm)
- 2026-11-03: stopped using [Termly](https://www.runsonwhat.com/reverse/termly)

## FAQ

### What tools does Trax Retail use?

As of November 2026, runsonwhat has found 15 tools at Trax Retail (planorama.com) in public records. Edge & Hosting: Cloudflare and OVHcloud. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, Cookiebot and Amazon SES. Last checked November 3, 2026.

### What cloud does Trax Retail run on?

Trax Retail uses OVHcloud for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found OVHcloud through a subdomain that points at OVHcloud and DNS records. OVHcloud is used by 27,551 companies runsonwhat tracks.

### What CRM does Trax Retail use?

Trax Retail uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on planorama.com. HubSpot is used by 97,140 companies runsonwhat tracks.

### What email provider does Trax Retail use?

Trax Retail uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 727,856 companies runsonwhat tracks.

### What does Trax Retail use for customer support?

Trax Retail uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk. Zendesk is used by 43,335 companies runsonwhat tracks.

### What analytics tools does Trax Retail use?

Trax Retail uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on planorama.com. Google Analytics is used by 905,186 companies runsonwhat tracks.

### Does Trax Retail use jQuery?

Yes. runsonwhat found jQuery at Trax Retail through jQuery code on planorama.com. jQuery is a Frontend tool used by 928,867 companies runsonwhat tracks.

### Has Trax Retail changed tools recently?

Yes. On runsonwhat's rechecks, Trax Retail started using Cookiebot (latest on November 3, 2026) and stopped using Google Tag Manager and Termly (latest on November 3, 2026). A change counts only between two checks of planorama.com done the same way.

### How does runsonwhat know what Trax Retail uses?

runsonwhat reads public records only. Of the 15 tools at Trax Retail, 10 were found through code on planorama.com, 2 through email records, 2 through subdomains that point at the vendor and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and planorama.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/planorama.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.