# What does Plaid use?

Plaid (plaid.com) shows public evidence of 53 tools, according to runsonwhat (last checked 2026-10-07).

- Industry: Fintech
- Size: 201–1,000 employees
- Based in: San Francisco, United States
- Founded: 2013
- LinkedIn: https://www.linkedin.com/company/plaid-

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Website code |  |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | DNS verification records |  |
| [Heroku](https://www.runsonwhat.com/reverse/heroku) | Hosting & Cloud | DNS verification records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code |  |
| [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | DNS verification records, Website code |  |
| [Qualtrics](https://www.runsonwhat.com/reverse/qualtrics) | Analytics | Email records |  |
| [incident.io](https://www.runsonwhat.com/reverse/incidentio) | Monitoring | Custom domain | 2021 |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records, Website code | 2019-09 |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code |  |
| [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain, Email records, Website code |  |
| [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code |  |
| [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code |  |
| [Qualified](https://www.runsonwhat.com/reverse/qualified) | Sales & CRM | Website code |  |
| [Drift](https://www.runsonwhat.com/reverse/drift) | Support & Docs | DNS verification records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records |  |
| [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code |  |
| [Postmark](https://www.runsonwhat.com/reverse/postmark) | Email Delivery | Email records |  |
| [Cursor](https://www.runsonwhat.com/reverse/cursor) | Dev Tools | DNS verification records |  |
| [QuoVadis](https://www.runsonwhat.com/reverse/quovadis) | Security & Compliance | DNS verification records |  |
| [Zapier](https://www.runsonwhat.com/reverse/zapier) | Dev Tools | DNS verification records |  |
| [Wiz](https://www.runsonwhat.com/reverse/wiz) | Security & Compliance | DNS verification records |  |
| [HackerOne](https://www.runsonwhat.com/reverse/hackerone) | Security & Compliance | Website config |  |
| [Palo Alto Networks](https://www.runsonwhat.com/reverse/paloalto) | Security & Compliance | DNS verification records |  |
| [Linear](https://www.runsonwhat.com/reverse/linear) | Dev Tools | DNS verification records |  |

## Recent changes at Plaid

- 2026-10-07: stopped using [Lottie](https://www.runsonwhat.com/reverse/lottie)

## FAQ

### What tools does Plaid use?

As of October 2026, runsonwhat has found 53 tools at Plaid (plaid.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, React and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, Apple Business and Atlassian. Last checked October 7, 2026.

### What cloud does Plaid run on?

Plaid uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, Vercel and Heroku, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on plaid.com. Amazon Web Services is used by 144,835 companies runsonwhat tracks.

### What CRM does Plaid use?

Plaid uses Salesforce for its CRM, alongside 6sense and Qualified, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on plaid.com. Salesforce is used by 33,472 companies runsonwhat tracks.

### What email provider does Plaid use?

Plaid uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on plaid.com. Google Workspace is used by 397,530 companies runsonwhat tracks.

### What does Plaid use for customer support?

Plaid uses Zendesk for customer support and documentation, alongside Drift, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and Plaid has used it since at least September 2019. Zendesk is used by 40,912 companies runsonwhat tracks.

### What analytics tools does Plaid use?

Plaid uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Segment, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on plaid.com. Google Analytics is used by 852,125 companies runsonwhat tracks.

### How long has Plaid used Zendesk?

Plaid has used Zendesk since at least September 2019, going by the first public certificate of the plaid.com subdomain that points at Zendesk. Other long-running tools at Plaid include incident.io (since 2021).

### Does Plaid use Google Fonts?

Yes. runsonwhat found Google Fonts at Plaid through Google Fonts code on plaid.com. Google Fonts is a Media & UI tool used by 790,804 companies runsonwhat tracks.

### Does Plaid use AI tools?

Yes. runsonwhat has found Anthropic at Plaid; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Plaid may use more AI tools than these.

### Has Plaid changed tools recently?

Yes. On runsonwhat's rechecks, Plaid stopped using Lottie (latest on October 7, 2026). A change counts only between two checks of plaid.com done the same way.

### Which companies have a tech stack similar to Plaid's?

The companies with the stacks most like Plaid's are ClickHouse, Gartner, ElevenAPI and Astronomer, according to runsonwhat (October 2026). Each shares 13 to 16 tools with Plaid, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Plaid uses?

runsonwhat reads public records only. Of the 53 tools at Plaid, 24 were found through code on plaid.com, 17 through DNS records, 6 through email records, 4 through subdomains that point at the vendor and 2 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and plaid.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/plaid.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
